Digital Marketing Executive

JOB DETAILS

Salary: £27,000 to £30,000 per annum (based on experience) + Benefits (see below)

Location: Coventry, West Midlands (100% Office Based)

Job Type: Full-Time, Permanent

Working Hours: Monday to Friday

We have a fantastic new job opportunity for a Digital Marketing Executive to join a collaborative marketing team within a growing organisation.

As a Digital Marketing Executive, you will support the planning, creation and optimisation of digital content across websites, social media, email campaigns and online publications. This role combines long-form copywriting, SEO optimisation and multi-channel digital marketing delivery.

The Digital Marketing Executive will work closely with internal teams to translate technical insight into engaging content, manage website updates via Word Press, and support brand awareness, lead generation and campaign performance.

• Are you a proactive, adaptable digital marketer who thrives in a fast-paced, hands-on role?

• Are you commercially aware, and able to work across multiple priorities without losing sight of detail or delivery, use initiative, solve problems quickly, and stay calm under pressure?

• Do you enjoy managing multiple digital channels, turning ideas into action, and continuously improving performance?

If you’re dynamic, adaptable, and bring a can-do attitude to your work, this role will suit you.

This is a varied and fast-paced role that involves managing multiple content and digital tasks, so strong organisational skills and the ability to adapt to shifting demands are essential.

Within this role, you will have the opportunity to take ownership of the companies' social media channels and influence the content for the websites, working within a team where constructive feedback will be heard and valued.

Your duties as the Digital Marketing Executive include:

• Content Creation & Copywriting: Researching, writing and editing long-form content including blogs, articles, case studies and white papers

• SEO & AIO/GEO Optimisation: Applying on-page and technical SEO best practices, alongside AI Optimisation (AIO) / Generative Engine Optimisation (GEO) techniques to improve visibility across search engines and AI-powered answer platforms

• AI & Agentic Workflow Support: Supporting the use of agentic AI tools and automated workflows to streamline content creation, research, reporting and digital processes

• Social Media Management: Creating, scheduling and monitoring B2B content across multiple social media platforms

• Website Management: Maintaining and updating website content using Word Press, including Advanced Custom Fields and page builders

• Campaign Support: Assisting with digital campaigns to support brand awareness, product launches and lead generation

• Email Marketing: Supporting the delivery of email campaigns using CRM platforms such as Hub Spot

• Performance Reporting: Monitoring digital performance using analytics tools and contributing to insight reports and optimisation recommendations

• Collaboration: Working closely with creative and internal teams to support visual, video and multimedia content

• Market Monitoring: Tracking competitor activity, digital trends and platform developments that may impact strategy

• Proven experience in a content, website or digital marketing role

• Experience with Word Press content management system (preferably ACF, Avada and Elementor)

• Working knowledge of Google Analytics, Google Search Console and Google Ads

• Experience with CRM or email platforms such as Hub Spot

• Working knowledge of on-page and off-page technical SEO, including Core Web Vitals

• Proven Social Media Management experience on delivery and reporting

• Video editing and Motion graphics skills using Adobe Suite Premiere Pro, After Effects, Photoshop (or similar)

• Strong long form copywriting and editing skills, particularly for web and marketing content

• Highly creative with experience in identifying target audiences and devising content that engages, informs, and motivates

• Coordinated and organised, comfortable running several content calendars at once while maintaining quality and growth

• Strong analytical skills and…