Digital Marketing Lead

Job title:

Digital Marketing Lead

Location:

Coventry

Contract:

Permanent, Full time, Hybrid in office 3 days a week

Salary:
Up to £40,000

The role

We are recruiting on behalf of a values-led retail organisation for an experienced Retail Digital Marketing Lead to shape and deliver an integrated digital brand and marketing strategy across social media, email, websites and emerging digital platforms. This role will lead customer-centric, data-driven campaigns across multiple retail services, champion brand values, and drive measurable growth through engaging digital experiences, community connection and innovation.

Key Requirements

Lead the development and delivery of a comprehensive digital brand and marketing strategy across social, email and web

Strengthen brand perception through compelling, values-led digital content and storytelling

Deliver personalised, data-driven campaigns to increase customer lifetime value, engagement and loyalty

Own and evolve an integrated CRM strategy covering the full customer lifecycle

Plan and execute high-impact digital campaigns to drive engagement, footfall and commercial performance

Oversee social media activity across paid, owned and earned channels

Lead the development and enhancement of digital platforms, including mobile app functionality

Use analytics, insights and A/B testing to optimise performance and ROI

Collaborate closely with internal stakeholders and external agencies to deliver aligned campaigns

Manage budgets and coach and develop a Digital Coordinator or Apprentice

Candidate Criteria

Minimum of 5 years' experience in a digital marketing or CRM role, ideally within a retail environment

Proven track record of delivering successful multichannel digital campaigns

Strong strategic, analytical and data-driven mindset

Proficient in Meta Business Suite, Google Analytics and digital advertising platforms

Confident using AI tools for content creation, planning, optimisation and workflow efficiency

Experience running localised digital campaigns targeting community demographics and catchment areas

Excellent written and verbal communication skills

Strong stakeholder management and influencing capability

Highly organised, adaptable and comfortable working in a fast-paced environment

Degree educated in marketing, digital media or a related discipline, or equivalent experience

Please apply for more information

GleeMD

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