Retail Marketing Lead

Extra Care Charitable Trust are looking for a Retail Marketing Lead! The Role

As our Retail Marketing Lead, you will develop and deliver a creative, insight-led marketing strategy across both physical stores and digital channels. Your focus will be on driving more consistent and effective promotional activity that increases footfall, grows sales, strengthens the retail brand, and raises awareness of our charity. This role will champion our values and strong community focus.

You will work closely with the Extra Care Charitable Trust marketing team to ensure clear alignment with the Trust’s brand and messaging, and to draw on shared insight and expertise. Taking ownership of retail marketing plans and campaigns, you will collaborate with store teams, regional managers and colleagues across the organisation to deliver joined-up campaigns and compelling in-store experiences that achieve commercial impact.

Extra Care Retail is a proud charity retailer dedicated to supporting our community and driving social impact through our stores. We’re embarking on an exciting transformation and looking for a passionate Retail Marketing Lead, to shape the creation and execution of a fresh, innovative marketing strategy that will help us grow, connect with customers and amplify our Charitable mission.

While The Extra Care Charitable Trust has a dedicated marketing team focused on broader Trust communications and fundraising, this role is focused on building and driving marketing specifically for the retail section of the Charity. You will work closely with the Trust’s marketing team to ensure alignment of brand values and messaging while developing strategies tailored to the unique needs of our retail stores.

Retail Marketing Lead will join our award‑winning charity, The Extra Care Charitable  Trust, and contribute to our mission of creating ‘better lives for older people’.

• 25 days annual leave, plus bank holidays
• Contributory pension (up to 9%)
• Buy and sell holiday
• Free life insurance
• Cycle2work scheme
• Attendance reward
• Free use of on‑site location gyms

• Role:
  Retail Marketing Lead
• Hours: 37.5 hours per week (full‑time, permanent); hybrid working, 2‑3 days a week in the office.
• Location:
  Head Office, Coventry, CV3 2SN
  
• Salary: £38,000 per annum

• Develop and execute a retail marketing strategy aligned with the overall strategic business objectives and seasonal trends.
• Analyse market data, consumer behaviour and sales performance to shape campaigns. Use customer data and loyalty program insights to segment audiences and personalise marketing requirements.
• Plan and manage the annual marketing calendar, promotions and budgets.
• Lead integrated marketing campaigns across in‑store, digital and social media channels to drive footfall, sales and community engagement.
• Collaborate with Retail Operations and store teams to develop engaging in‑store signage, displays, events and experiences, ensuring brand consistency and visual appeal.

Proposed interview date:
Week commencing 27th January

Do not miss out! Click ‘apply’ now to make an invaluable impact to the lives of our residents as our new Retail Marketing Lead.

Closing date:
Sunday 18th January 2026

Extra Care strives to create a workplace that fully reflects society. We want our staff to feel empowered to bring their full, authentic selves to work and be part of a safe and supportive community.

Extra Care is committed to making our recruitment practices as fair and inclusive as possible for all. This includes making reasonable adjustments to support candidates throughout the recruitment process.

Extra Care does not participate in the current “UK Visa Sponsorship” scheme, and we would not be able to facilitate sponsorship.

Extra Care reserve the right to close this advertisement early.
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