Senior Product Marketing Manager

About Phorest

Phorest started in 2002 on a busy salon reception desk as a simple text-reminder tool.

About Phorest

Phorest started in 2002 on a busy salon reception desk as a simple text-reminder tool. Today, we're a SaaS company and a trusted partner to over 155,000 hair, beauty and medspa professionals worldwide. Our all-in-one software and AI-driven tools help them manage bookings, take payments, market their services, grow their client base and get the best from their teams. Everything we build helps the salon and medspa industry thrive.

We're also a Certified B Corp, and 25% of the company is owned by Phoresters. When the company grows, everyone has a stake in that.

The Opportunity

We're looking for a Senior Product Marketing Manager to lead the commercial and positioning strategy for our most sophisticated customer segments and advanced operational workflows globally. In this role, you’ll serve as the dedicated PMM partner embedded with the Product squads building capabilities for complex, multi-location, and clinical business environments. You’ll ensure that what we build solves meaningful problems for advanced operators, lands with clarity, and directly drives adoption, expansion, and retention.

With a global remit, you'll build our core positioning, messaging, and launch playbooks from scratch. You will then partner hand-in-hand with our regional Product Marketing Managers across the UKI, North America, DACH, and Australia, equipping them with the tools and frameworks they can adapt to their regional strategies. This is a chance to shape how we talk to our most important growing customer segments, while helping to amplify the standard for how Product Marketing works at Phorest.

What

You’ll Do

• Customer & Market Intelligence:
  Act as the strategic voice of our most sophisticated and advanced customer segments. Uncover deep operational workflows, regulatory nuances, and complex buyer needs directly from customers and regional teams, pairing these insights with competitor movements to shape product roadmap priorities and commercial strategy.
• Positioning & Product Storytelling:
  Own the global positioning and messaging strategy for complex, multi-location, and clinical capabilities. Create clear, 'feelings over features' narratives that cut through technical detail, giving regional PMMs a strong foundation they can easily adapt for their regional strategies.
• Commercial Partnership & Strategic Filtering:
  Act as the strategic backbone for our regional PMMs, who lead day-to-day conversations with local sales and commercial teams. You'll do the heavy lifting on the groundwork; building battle cards, pitch talk tracks, and objection-handling guides that set them up to succeed in their regions.
• Global-to-Regional Launch Readiness:
  Define how we tier and roll out major product releases with Product and Product Ops. You'll hand off ready-to-use launch packs to regional PMMs so they can execute locally without having to reinvent the wheel.
• Experimental GTM & Data-Driven Refinement:
  Adopt a 'trial and refine' mindset to explore innovative launch channels and message testing. Use Looker, funnel analytics, and regional adoption feedback to measure real-world performance, challenge assumptions, and continually sharpen positioning.
• Team Collaboration & Knowledge Sharing:
  Partner with regional PMM peers to share what worked, swap notes after launches, and refine our shared templates so the whole team gets better together.

What Success Looks Like

• Clear Business Impact:
  You can draw a direct line between your product marketing work and real business results (adoption, revenue, and retention) in our key customer segments.
• Product Squads Seek Your Input:
  The '3 Amigos' (Product Managers, Designers, and Tech…