Business Development Manager; BDM

Job Description

We’ve been championing local businesses for over 60 years. Where once our Yellow Pages helped those businesses get found and chosen, we now do this and much, much more with our proven digital marketing solutions, making us the UK’s number one managed digital advertising partner for local businesses.

Are you an experienced and driven sales professional ready to hit new heights in your career? Do you thrive on exceeding targets and being rewarded with competitive bonuses? If you’re passionate about building relationships and delivering exceptional results, this is your opportunity to shine!

At Yell, we’re seeking ambitious, proactive Business Development Managers to join our dynamic team. We value our colleagues and customers, offering an environment that supports your career growth while empowering you to make an impact.

As a key player in our Field Sales team, you’ll be at the forefront of driving business growth. Your role will include:

• Hunting for New Business: Proactively prospecting through self‑sourced and company‐provided leads, opening doors to new clients.
• Tailoring Solutions: Engage in face‑to‑face and virtual consultations to fully understand customer needs and offer tailored digital marketing solutions.
• Closing Deals: Present, negotiate and seal the deal with new and existing clients to drive revenue growth.
• Client Management: Nurture relationships, ensuring a seamless customer experience and consistent account management for up to 12 months post‑sale.
• Data Analysis: Conduct in‑depth reviews to identify opportunities for growth, boosting client ROI and delivering long‑term success.

• Proven track record of success in sales (Field Sales or high‑performing telesales)
• Strong relationship‑building and negotiation skills
• Resilience and a positive outlook in overcoming objections
• Excellent presentation skills—both verbal and written
• Experience in solution selling or SaaS (desirable but not essential)
• A full UK driving licence is required with no more than 6 points

• Competitive earnings:
  Base salary of £35,875 with a car allowance of £5,200‑£6,200, uncapped earnings potential
• Holiday entitlement: 23 days (increasing each year)
• Perks & benefits: employee referral scheme, wellbeing support, flexible pension, discounts with top retailers (Apple, British Airways)
• Career growth: clear paths to Senior Account Manager, Digital Account Director, and access to Aspire Program and career development portal
• Recognition & rewards:
  Reward and Recognition schemes, Yell Gold Awards
• Top‑tier partners: work with Google, Wix, Alexa, Microsoft
• Supportive culture: motivated, high‑performing team working together to achieve success

Even if you don’t tick every box, we encourage you to apply as we value potential and individual merit. If you would like any more information before applying, please email us at

We’re embracing diversity in all its forms and fostering an inclusive environment for all colleagues to feel empowered to perform their best. We’re an equal‑opportunity employer and consider all applicants for employment without regard to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or disability status. We seek people from diverse backgrounds to join us and become part of an inclusive company where you can feel like you truly belong.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Business Development

Industries: Software Development and IT Services and IT Consulting

Location: Coventry, England, United Kingdom