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Business Development Manager - Materials Handling Equipment

Job in Coventry, West Midlands, CV1, England, UK
Listing for: Holt Recruitment Ltd
Full Time position
Listed on 2026-01-11
Job specializations:
  • Sales
    Sales Engineer, Industrial Sales
Salary/Wage Range or Industry Benchmark: 60000 - 80000 GBP Yearly GBP 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Overview

Business Development Manager – Materials Handling Equipment

Location:

South Midlands

Salary: £50,000 – £60,000 Basic - £60,000 – £80,000+ OTE (Uncapped)

The Role

We are recruiting for a driven and commercially focused Business Development Manager to support continued growth across the South Midlands region.

Reporting directly to the Sales Director, this role is heavily focused on new business generation, identifying growth opportunities, and consistently delivering and exceeding Materials Handling Equipment sales targets and KPIs.

This is an excellent opportunity for a motivated sales professional who thrives in a target-driven environment and enjoys building new customer relationships.

What’s on Offer
  • 50,000 – £60,000 basic salary
  • 80,000+ OTE (uncapped commission)
  • Company car
  • 26 days annual leave
Key Responsibilities
  • Achieve agreed annual sales targets for new, used, and materials handling equipment
  • Proactively generate new business leads and opportunities through market research and prospecting
  • Manage product and service mix, pricing, and margins in line with agreed objectives
  • Plan and manage a personal sales portfolio within the assigned territory
  • Demonstrate products and services to prospective and existing customers
  • Advise customers on solutions best suited to their operational needs
  • Build, maintain, and develop long-term customer relationships
  • Follow up post-delivery to ensure satisfaction and identify further opportunities
  • Support continuous improvement of sales processes
About You
  • Proven success in sales, account management, or business development
  • Experience with in the forklift, materials handling, plant, access, or capital equipment sector (or a closely related technical sales environment)
  • Strong new business focus with a proactive, self-motivated approach
  • Comfortable working to targets and KPIs
  • Excellent communication and relationship-building skills
  • Experience in forklift or materials handling equipment sales is advantageous but not essential
  • Candidates from capital equipment or technical sales backgrounds are encouraged
How to Apply

If you re an experienced Business Development Manager within the FLT / MHE industry and ready to take the next step with a well-established company apply now. Alternatively, call David at Holt Recruitment on (phone number removed).

Holt Recruitment are a leading Recruitment agency specialising in Automotive, Motor trade, Engineering, OEM and various related industries. Specialising in Plant, Agricultural, Powered Access, Forklift, Lift & Access, Static plant. We recruit across the UK for Mobile Plant Engineer, Mobile Plant Fitter, Plant Engineer, Plant Fitter, Agricultural Engineer, Agricultural Mechanic, Powered Access Engineer, Forklift Engineer, MHE Engineer, Generator Engineer.

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