Local SEO Manager

The role of the Local SEO Manager is to support the Senior Digital Performance Manager - to leverage the Google local search landscape and to drive forward activities relating to Google products like Google Business Profile (GBP), review generation, local competitor analysis, local search performance and any other areas that support our local lead flow objectives. In addition, the role will implement SEO best practice to maximise the discoverability and performance of our websites across organic and paid channels that target local users with the goal of driving lead flow.

The role’s key responsibilities will include:

• Responsible for delivering priority Local Search projects across Rentokil Initial and its subsidiary brands globally.
• Responsible for working across the local search landscape and delivering across both organic and paid search channels to support Rentokil Initial and its subsidiaries leverage local search volumes to drive conversions and lead flow
• Manage and support the Google Business Profile (GBP) profile landscape across Rentokil Initial and its subsidiaries
• Creation, deduplication, deletion, verification and optimal configuration and setup of GBP profiles for key Rentokil Initial markets.
• This will include liaising with Google Account Managers, Google Support and the local markets around, for example creation or deletion of profiles, bulk location verifications, adding content to profiles including office addresses, phone numbers, service lines and hours of operation.
• Liaise across the Performance Marketing Team to identify local keywords and support the optimisation of Google Post campaigns and content to target these terms.
• Liaise with the local markets to collate all of the necessary information required and manage all communication with the markets in conjunction with the Performance Marketing and Digital Account Management team to ensure that progress is tracked.
• Support with the global roll-out of review generation in platforms like Embed Social/Podium.
• Drive and support markets with their first and third party review generation activities across both organic and paid channels. Roll‑out GBP reviews on key transactional and paid landing pages to drive conversions & enquiries

Experience of working with and optimising Google Business Profile

Good understanding and experience of Local SEO best practices: including defining technical considerations through audits, making on‑page recommendations, understanding the organic local search ecosystem and how social media could be used as part of a holistic strategy

Understanding of search engine algorithms and their impact on the organic performance of websites

Understanding of technical SEO changes (e.g. robots.txt optimisation, 301 redirects, hreflang, canonicalization, schema, etc.)

Use 3rd party audit / SEO / Search tools to carry out web quality audits. Examples include SEMRush, deep dive site crawlers such as Screaming Frog and backlink auditors such as Opp Hive/Ahrefs.

An ability to work in a collaborative manner with colleagues in the wider Digital Team, different departments in M&I and colleagues globally.

Preferably some experience of working within enterprise content management systems and some experience around web content creation and entry.

Keep up to date with current digital marketing trends & technologies

Experience in MS Office or Google Apps is essential

Strong understanding and experience in Google's own web monitoring and analytics tools such as Google Search Console, Google AdWords, Google Analytics, Google Data Studio and Google Trends. Use these tools effectively to help develop the Digital Marketing strategy as well as identify possible fluctuations in local web performance and the possible reasons behind these.

Knowledge and experience in paid search is a plus

Understanding of the web development cycle and web technologies

A good understanding or experience using Word Press (or similar), paid landing page platforms, B2B insight services or other marketing technology landscapes and platforms

Additional European language skills a plus

Undergraduate…