Paid Search Specialist

Purpose of Role

Rentokil Initial is a global Pest Control brand and maintains a web estate of over 160 websites. The web estate is critical to delivering digital enquiries into the business to drive forward the organic revenue growth targets of the Group. These digitally generated enquiries are a fundamental source of sales leads into RI’s local country businesses.

We’re looking for an ambitious Paid Media Specialist to join our digital marketing team and make an impact on the global PPC campaigns. Specifically you will be responsible for optimising and rolling out key paid search optimisation recommendations for the markets we work with and support to drive conversions and increase ROI.

The candidate we’re looking for will be comfortable with Google Ads management, SQR analysis and building Google Ads accounts from scratch. A strong understanding of Google Ads Editor and being comfortable with Google Analytics(GA4) and data analysis to report on key insights is required.

Working in the Marketing & Innovation Digital Marketing Team, the Paid Media Specialist will report to the Paid Media Manager and work to improve paid search performance across key markets globally and to help deliver against business lead flow performance targets.

The role-holder will work across the wider digital marketing team with colleagues in the SEO, Digital Insights, Customer Experience, CRO, Product and Deployment, Web Development and Paid Search teams.

The role will reward the right candidate with opportunities to further expand your Google Ads knowledge and exposure to some leading digital transformation projects we are rolling out across our digital estate for global markets.

• In conjunction with the Paid Media Manager, deliver the operational implementation of RI’s Paid media Strategy
• Provide our markets with support and advice on optimisation strategies for Paid Search management and best practices
• Assist with the strategy and planning for improving and maximising the Global ROI of Paid media
• Execute paid search conversion rate tests, collect paid search performance data and extract spend, conversion and keyword insights into actionable plans that drive optimisation activities in global markets
• Create & maintain best practice documents & guides to share with markets
• Pro-actively test, evaluate & maximise the efficiency of Google product betas, incorporating those that are successful into best practices
• Maintain strong market relationships, keeping them up to date on the progress and success of campaigns
• Monitor, analyse and provide detailed reports & recommendations on paid media performance for markets, including but not limited to, audits and ROI analysis.
• Investigate account & agency issues and source best-practice resolutions
• Support the Quality Score improvements across accounts
• Support the sharing of paid search learnings with the SEO team and all other digital channels
• Leverage organic search insights and plug them into paid search channels
• Where required set-up and manage accounts or campaigns to drive acquisition
• Lead the creation, development & management of paid landing pages, collaborating with UX/CRO to test new features and implement proven features onto the main website
• Assist with the expansion into other paid marketing channels, such as Paid Social, Local Service Ads, Display & Video advertising.
• Collaborate with colleagues in our markets, across M&I categories, agencies and third-party suppliers to effectively deliver strategic paid search strategies to maximise the ROI of paid search across the RI group
• Evaluate and manage agencies and third party suppliers, using ongoing KPI measurements
• Stay on top of industry trends to ensure our paid search strategy remains ahead of the curve

Excellent numeracy and communication skills, verbally and through presentations to effectively explain, and promote best practices in PPC.

Highly analytical with a real eye for detail. The ability to analyse large sets of data and to interpret these data sets to output actionable insights and recommendations.

• Minimum 12 months experience in Google Ads Paid Search
• Google Ads Certified
• Excellent…