Marketing Specialist

Marketing Specialist page is loaded## Marketing Specialist locations:
Crewe, United Kingdom:
United Kingdom, Europe time type:
Full time posted on:
Posted Todayjob requisition :
JR-At Air Products, our purpose is to bring people together to reimagine what’s possible, collaborate and innovate solutions to the world’s most significant energy and environmental sustainability challenges. Grow with us as we embark on building tomorrow together by being the safest, most diverse and most profitable industrial gas company in the world.
** Reimagine What’s Possible**## At Air Products, we have been helping our customers to become more productive, energy efficient and sustainable for more than 80 years. With approximately 23,000 employees and operations in over 50 countries, we serve customers across a wide range of industries from food and beverage to medical, energy and transportation. We supply a unique portfolio of atmospheric and process gases, equipment, and services.##

## An opportunity exists within the UK & Ireland Marketing Team for an experienced Marketing Specialist who will be leading our Food, Beverage and Agriculture product lines. The person is directly accountable for lead generation, brand awareness and product portfolio management for this segment in line with the UKI and European objectives.## ##
** The Opportunity;**## ## This Marketing Specialist will be able to unleash their creativity and passion for engaging marketing communications development (both on and offline), whilst being able to use their analytical skills within a broad and diverse product management role.## ## The incumbent will confidently encompass the 7 Ps of marketing - from R&D, managing promotions, lead generation management, marcomm creation, pricing, channel to drive overall portfolio growth.##

This role is suitable for someone who enjoys building relationships as the role is very people centric.## ## They will also have full control and responsibility for the end-to-end marketing funnel from market/ industry research, understanding of customer buying journeys, persona definition to aid meaningful value proposition development through to value-adding campaign development to attract, engage and convert prospects into sales-ready leads.##

## They will need to capably make use of the full spectrum of marketing media to most effectively connect with the marketplace.## ## The individual will have strong digital marketing skills combined with a willingness to stay up to date with the constantly evolving Mar Tech as AI develops further. Additionally, the role requires strong collaboration both internally and externally.##

## There is also additional responsibility of liaising with European segment team and actively provide input to R&D projects and support development of communication campaigns.## ##
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* Duties include:

*** ## Define, communicate and implement the correct segment / offer / product strategy to deliver a successful go to market for new and existing offers, through research of local segments and their collaborators, working with Channel and Strategy management, Commercial Sales, and Central Marketing, and the creation / localisation of tailored value propositions, campaigns and sales tools.* ## Reporting on all activities and sales ensuring smart measurement and delivery of an agreed return on investment through well planned and implemented strategy and planning, and management of allocated budget for the segments owned.
* ## Manage Local product / offer / solution within owned segments through their lifecycle (from launch to end of life) by working closely with key partners both locally and globally, maximising performance.* ## Increase market share across agreed segments products / offers / solutions highlighted as part of the business strategy.* ## Meet the required level of knowledge of segments / products / offers and solutions through external research.
* ## Use Product management skills to improve efficiencies, increase margin, etc outside of promotional activities, utilising all of the 7

Ps* ## Owner of communications for the segment including content creation; social media campaign development; pay per…