Director of Sales and Marketing

Director of Sales and Marketing

Countrywide Healthcare

Are you an enthusiastic, driven Sales and Marketing leader? Keen to join a successful market-leading company? Live locally to the Barnsley area? Experienced in leading a high-performing field-based sales team and driving sales? If so, an exceptional opportunity awaits you at Countrywide Healthcare Supplies as a member of the Senior Leadership Team.

You’ll need direct experience in driving sales teams to achieve growth, strategic planning, and digital / e-commerce marketing experience. Your people management and sales experience should include selling a commodity rather than a service. Experience working with e-commerce functions, driving web-based sales through strategic marketing and planning, working collaboratively with marketing functions and shaping strategy to drive new business acquisition and sales growth of existing business is preferred.

Working effectively alongside the executive team and front-line colleagues, its a fantastic role where you can make a real difference.

Operational leadership, delivery of sales objectives and our strategic plan, and contributing to the collaborative culture, strategic direction and success of the business

identification and acquisition of new customers as well as sales to existing customers

selling multiple products to existing and new customers

responsibility for all marketing activities including digital sales

leadership of the sales office and customer retention

ownership of the customer experience

Lead, manage and develop the Sales Function (structure, capabilities, costs, delivery of the business plan and sales budget).

Develop and implement plans to maximise profitable sales growth year on year.

Implement and maintain effective Account Management plans, focussing on key drivers of sales activity.

Own the Sales and Project Pipeline (grow existing contracts, deliver significant new contracts to drive sales growth).

Ensure E Commerce provides a seamless customer experience (maximise SEO, utilise all marketing channels, monitor success rates via effective evaluation of data).

Create the right environment, process and incentives to drive and deliver increased hunting of new accounts.

Personally lead large bids.

Develop relationships to deliver significant sales wins.

Drive and deliver outstanding customer service, minimise customer churn.

Own the customer experience, develop tools and insights to drive up satisfaction, increase spend and support customer retention.

Lead and manage the Marketing team, maintain and develop the companys market position.

Drive and grow digital sales across the Group.

optimise pricing to maximise profitability. With the FD, set and enforce pricing and discounting policy and authority levels. Ensure compliance with authority levels and review pricing policy regularly.

de-risk sales strategy, ensure customers sign up to appropriate commercial contracts which offer adequate protection to CHS and optimise revenue.

set sales bonus / targets and commission schemes that align to driving profitable sales growth.

Strong leadership DNA and influencing skills, emotional intelligence and a low-ego and collaborative working style.

Engaged, hands‑on, able to get stuff done without overcomplicating issues.

Able to inspire, engage and communicate effectively with a dispersed workforce.

A concise communication style, and a robust and effective approach.

Delivery, setting high standards of performance, whilst inspiring others to perform at their best, and taking the organisation along with them.

Being approachable and a champion of the Commercial team, able to connect with all colleagues / customers. Being highly visible within the business.

High‑energy, fast‑paced, motivated, strong commercial and analytical skills.

Detail focused, able to articulate this detail effectively, and willing to go the extra mile to build an effective business case supported by data.

Identify and deliver…