Business Development Manager – 2D Smart Vision
-
Sales
Technical Sales, B2B Sales, Business Development
Job Description & How to Apply Below
At LMI Technologies we are seeking an experienced, proactive, and technically skilled Business Development Manager (BDM) – 2D Smart Vision to spearhead our commercial expansion into the 2D smart camera and machine vision market across the Americas.
Reporting directly to the Regional Development Manager – Americas
, this role is a strategic growth driver focused on establishing a strong footprint for LMI’s 2D smart sensor solutions.
In this role, you will combine an assertive technical hunting mindset with hands-on application expertise
. Leveraging LMI’s unified Gocator® platform and on-board GoPxL® software, you will aggressively target new accounts, execute live technical proof-of-concept demonstrations directly at customer facilities, and partner closely with our regional 3D sales team to uncover cross-selling and multi-sensor opportunities
.
- Strategic Business Development & Market Penetration
- Prospect, qualify, and secure new direct customer accounts across primary target verticals, including automotive, consumer electronics, packaging, food & beverage, logistics, and medical device manufacturing.
- Execute high-activity outbound prospecting campaigns ("hunting") while promptly qualifying and converting high-intent inbound leads into active pipeline opportunities.
- Map greenfield accounts, identify key engineering and procurement decision-makers, and communicate LMI's unique 2D smart camera value proposition.
- Secure multi-sensor, medium-to-large annual volume deployment agreements while maintaining rapid sales cycles for smaller specialized applications.
- Hands-On Technical Demonstrations & Feasibility Evaluations
- Conduct direct, on-site technical product demonstrations using portable 2D smart vision kits, lighting, optics, and inspection hardware.
- Connect, mount, and configure 2D smart vision hardware and GoPxL® software directly at customer production lines to validate project feasibility and prove application capabilities in real time.
- Solve front-line application challenges independently; partner with Field Application Engineers (FAEs) on complex toolchain configurations, advanced custom scripting, and AI-driven image analysis.
- Bridge commercial discussions with practical engineering evaluations to significantly compress customer evaluation cycles.
- Territory Synergy, Channel Collaboration & Team Enablement
- Develop, execute, and adapt territory business plans across the Americas in response to regional market dynamics and competitor positioning.
- Serve as the resident 2D subject matter expert, coaching and enabling regional Area Sales Managers to identify, cross-sell, and position 2D solutions within their existing 3D accounts.
- Collaborate strategically with distribution partners, certified system integrators (SIs), and OEMs to drive recurring business while preserving channel alignment.
- Provide continuous voice-of-customer (VoC) feedback to Product Management, R&D, and Marketing to influence future product roadmaps and GoPxL® feature development.
- Commercial Pipeline Execution & Forecasting
- Manage the complete B2B sales lifecycle from initial cold outreach, qualification, and on-site proof-of-concept to commercial proposals, contract negotiations, and closing.
- Maintain rigorous hygiene in CRM (Salesforce) with up-to-date opportunity stages, account notes, revenue forecasts, and competitive intelligence.
- Represent LMI Technologies at key trade shows, industry conferences, and technical workshops across North America.
- Bachelor’s degree in Electrical Engineering, Mechanical Engineering, Computer Science, Mechatronics, Physics, or equivalent technical sales experience.
- 3+ years of documented success in B2B technical sales or business development within industrial machine vision…
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