Sales Manager

The Executive Director at The Sausage Man

The Sausage Man UK Ltd is the UK's leading wholesaler and importer of premium German sausages and hot dogs, catering to a variety of customers nationwide. Supplying over 7 million sausages annually, the company prides itself on partnering with the best and most reputable producers in Germany. These suppliers also serve leading retailers across Germany and Europe, ensuring exceptional product quality.

The company is dedicated to bringing authentic German flavors and maintaining high standards in every product offered.

We are seeking a dynamic and experienced Sales Manager to lead our sales team and drive business growth. The successful candidate will be responsible for executing sales strategies, managing client relationships, and overseeing daily sales operations. This role offers an exciting opportunity for a motivated individual with strong leadership and organisational skills to make a significant impact within our organisation. Previous management, supervising experience, and excellent communication skills are essential for success in this position.

• Sales Strategy & Execution: Develop and implement sales strategies aligned with company objectives to drive revenue growth.
• Industry Networking: Represent the company at trade fairs and industry events to build brand presence and generate leads when required.
• Cross-Functional Collaboration: Work closely with Marketing, Procurement, and Finance to ensure seamless execution of commercial initiatives.
• Team Leadership: Recruit, train, and manage a high-performing sales team, fostering a culture of accountability and success.
• Performance Management: Set clear KPIs, monitor team performance, and provide coaching and feedback.
• Pipeline & Forecasting: Manage the sales pipeline, ensure accurate sales forecasting, and collaborate with supply chain for demand planning.
• Customer Relationship Management: Maintain strong relationships with existing clients and actively pursue new business opportunities, including key accounts and strategic partners.
• Joint Business Planning: Collaborate with key accounts on promotional strategies, pricing, and volume forecasts to drive mutual growth.
• Compliance: Ensure all sales activities comply with food safety regulations and industry standards (e.g., HACCP, BRC) and collaborate with the technical department for compliance.
• Budget Oversight: Manage the sales budget effectively to optimise resources and ROI.
• Reporting: Prepare and present regular reports on sales performance, market insights, and KPIs.
• Channel Development: Drive growth across multiple channels including wholesale.

• Bachelor’s degree in Business, Marketing, or related field the food and beverage industry is advantageous.
• Proven track record of achieving and exceeding sales targets.
• Strong leadership and team management skills.
• Excellent negotiation, communication, and presentation abilities.
• In-depth knowledge of the food and beverage market and industry trends.
• Ability to travel for client meetings and industry events when required.
• Valid driver's license and ability to commute to South Darenth.
• Customer Relationship Management (CRM)
• Market Analysis & Strategic Planning
• Product Knowledge
• Proficiency in Salesforce, Microsoft Office Suite, and analytics tools
• Presentation Skills

• Entrepreneurial mindset with a focus on growth and innovation.
• Ability to thrive in a fast-paced, dynamic environment.
• Strong analytical and problem-solving skills.
• Minimum 5 years of experience in sales, with at least 2 years in a managerial role within
• This role is ideal for a proactive leader who thrives in a fast-paced environment and is eager to contribute to organisational success through strategic sales management.

Mid-Senior level

Full-time

Sales and Business Development

Wholesale

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