Digital Sales Operations Manager - Wand
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Sales
Advertising Sales
Job Description & How to Apply Below
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first‑and/or second‑high‑rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.
We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full‑service digital agency that offers national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
- Comprehensive Medical(Rx), Dental and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer‑paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit‑sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
- Focus on Caring
$60,000 - $70,000/yr. + annual bonus
Shift andSchedule:
Mon.
- Fri. (or at the Manager's Discretion)
Full-Time
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Job Summary /Description:
Duties/Responsibilities include, but are not limited to
Digital Sales Strategy and Revenue Growth:- Partner with the General Sales Manager, Digital Sales leadership, media executives, and station management to develop and execute digital revenue strategies.
- Help identify opportunities to grow digital revenue among existing and prospective clients.
- Consult with clients and sales staff to understand business objectives, target audiences, budgets, and desired outcomes.
- Recommend integrated digital marketing solutions, including display, video, social media, search, programmatic, streaming, email, audience targeting, retargeting, and other available products.
- Support the development of customized proposals, presentations, media plans, campaign strategies, and performance recommendations.
- Participate in client meetings, sales calls, new-business presentations, and account reviews as needed.
- Help sales teams position digital products as strategic business solutions rather than standalone media offerings.
- Work collaboratively with account executives to increase digital adoption, retention, upselling, and renewal opportunities.
- Monitor market trends, competitive activity, emerging digital products, and changes in consumer behavior to inform sales strategy.
- Provide coaching, guidance, and subject‑matter expertise to media executives and other team members.
- Manage the accurate and timely execution of digital campaigns from order entry through completion.
- Upload, review, and maintain campaign forms, insertion orders, creative assets, targeting information, tags, tracking details, and related documentation in Engage and other designated systems.
- Confirm that campaign specifications, budgets, dates, creative materials, targeting, and billing information are complete and accurate before launch.
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