SEO Operations Specialist

About Emeritus:

Emeritus partners with top global universities (MIT, Wharton, Harvard, and others) to deliver professional education that transforms careers. Our content ecosystem—spanning thousands of pages, programs, and blogs—serves learners worldwide. We're now building the next evolution of SEO and content strategy, powered by data and AI.

Role Overview :

We're looking for an  SEO expert who blends technical mastery with AI-driven thinking.  This role demands more than keyword research—it's about  architecting scalable, intelligent content systems  that connect user intent, brand storytelling, and search performance. You'll manage the full SEO lifecycle—strategy, implementation, automation, and optimization—while leading complex projects across teams (content, dev, design, analytics).

Key Responsibilities:

Own full-funnel SEO strategy  for Emeritus blogs, landing pages, and thought-leadership properties—balancing brand authority with growth metrics.
Design and execute complex SEO projects  (e.g., pillar–cluster architectures, AI-assisted content generation, and large-scale internal linking systems).
Implement AI workflows  for SEO: prompt engineering for content ideation, entity extraction, SERP gap analysis, and structured data generation.
Collaborate cross-functionally  with content writers, designers, product, and data teams to deliver integrated content experiences.
Set up and manage SEO infrastructure  using tools like Screaming Frog, Ahrefs, DataForSEO, Zen Rows, and Looker/Tableau dashboards.
Automate repetitive tasks  (e.g., meta updates, internal link mapping, content audits) using n8n / Make / Python / Google Sheets API.
Monitor and report  on organic traffic, CTR, conversion paths, and engagement metrics—translating insights into tangible action plans.
Stay ahead of search and AI trends  (Google SGE, multimodal search, semantic SEO, GenAI-based content workflows).

Required

Skills & Experience:

3-4 years of hands-on SEO experience (preferably in high-volume content environments like SaaS, EdTech, or publishing).
Strong technical foundation: HTML, schema markup, crawl budget management, Core Web Vitals, site architecture.
Experience managing complex SEO projects end-to-end—preferably involving multiple content verticals and large datasets.
Working knowledge of  AI tools for SEO  (ChatGPT, Claude, Gemini, Surfer

SEO, Clearscope, etc.) and how to integrate them in workflows.
Familiarity with automation or scripting (Python, n8n, Google Apps Script) a strong plus.
Ability to translate data insights into actionable recommendations and prioritize effectively across stakeholders.
Excellent communication, documentation, and project-management skills.

Nice to Have:

Experience with  programmatic SEO  or AI-generated content iliarity with analytics and tracking setups (GA4, GTM, Looker/Tableau).
Understanding of multi-touch attribution models and SEO's role in full-funnel analytics.
Prior experience managing SEO teams or agency partners.

Why Join Emeritus:

Work with a world-class global brand redefining professional education.
Build the future of  AI-powered SEO  and experiment with cutting-edge automation frameworks.
Collaborate with a data-driven, high-performing marketing excellence team that values innovation and ownership.

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In Press

emeritus harvard business school:
Edtech unicorn Emeritus story now a Harvard Business School case study - The Economic Times ()