GTM and Analytics Expert

GTM and Analytics Expert

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Description

We’re looking for someone great to join our Analytics Team! Your primary task is to help internal and external clients add complex tracking and fix issues that arise. You will take extreme amounts of initiative and enthusiasm to get stuff done. You may not know how, but you figure it out by asking the right people, googling, and experimenting.

We’re looking for someone who is driven to set things up perfectly, but also practical enough to bake in some redundancy and be able to provide “good enough data” when the perfect set-up is not available. Good problem solving, can take a technical problem, break it down into manageable chunks, and execute.

Will be responsible for communicating with internal and external teams to win buy-in, explain issues, and communicate progress.

Key Responsibilities

• Implement conversion tracking (forms, buttons, e-commerce, and anything else)
• Verify & sanity-check conversion tracking implementation
• Debug tracking issues and fix them
• Check issues with test measurement on Google Optimize, VWO, Optimizely, Hotjar
• Create customized reports from Analytics and other sources

Skills, Knowledge and Expertise

• At least 2 years of experience in managing Google Tags (GTM) for web properties by overseeing implementation, coding, testing, and ongoing maintenance
• At least 2 years of experience with website analytics tools such as Google Analytics, GA3/GA4
• Basic knowledge of Java Script
• Proven experience in Google Analytics, Adobe Analytics, and Amplitude with a strong understanding of digital analytics and web traffic metrics
• Good-level knowledge in Web Analytics strategy, requirements, implementation, validation, reporting, specifically with Google Analytics
• Working knowledge of third-party tagging, pixel creation, etc.
• Experience in transitioning GA accounts from UA to GA4
• Fluent in spoken and written English communication

Benefits

• Cutting-edge work:
  Learn from the leaders in the high‑growth Conversion Rate Optimization sector
• Work location:
  
  Permanently remote
• Full‑time position with semi‑flexible working hours:
  Must overlap for at least 4 hours each day with EST (usually 8 AM to 12 NN ET). The other 4 hours are up to you
• Technological reimbursement:
  Need a new computer? New software? We will help!
• Education:
  
  You’ll have the opportunity to level up your skills with company‑sponsored courses and training
• Paid leave: 20 days of paid vacation plus holidays
• Competitive salary.
  
  Note:
  
  The contract for this position is for an independent contractor

Seniority level:
Associate

Employment type:

Full-time

Job function:
Research, Analyst, and Information Technology

Industries:
Marketing Services

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