Marketing Officer

Marketing Officer – Role Profile

ISP Principles

• Begin with our children and students. Our children and students are at the heart of what we do, and their success is our success.
• Wellbeing and safety are essential for learners and learning. We identify potential safeguarding and Health & Safety issues and act appropriately.
• Treat everyone with care and respect, promoting the well‑being of self and others.
• Operate effectively, focusing relentlessly on the most important tasks that make the most difference.
• Act with financial responsibility, making careful choices based on the needs of children, students and schools.
• Learn continuously, engaging with personal and professional development and school improvement.

• School Leadership Team
• School Admissions Team
• Regional Marketing Team (ISP Middle East)
• Third‑Party Vendors

School Principal (with dotted line to Regional Marketing Manager)

International Schools Partnership (ISP) is a global community of around 100 international schools across 25 countries. As the Marketing Officer for Park House English School, you will partner with the regional ISP Marketing Team, the school’s Principal and the admissions team to drive demand, build brand awareness, attract qualified leads and nurture them through to enrolment.

• School‑level marketing strategy & planning
  • Develop the annual marketing plan to drive positive awareness, qualified leads, enrolment growth and retention.
  • Track the plan throughout the year and communicate risks and mitigation ideas to key stakeholders.
• Brand management
  • Ensure brand and key messages are consistently communicated across all marketing communications.
  • Act as brand guardian within the school, ensuring teachers and staff convey the same messaging.
• Content marketing
  • Plan the overall content calendar for social media, email, website and other relevant touchpoints.
  • Capture stories in the school that demonstrate key messaging and brand values through photography & videography.
  • Develop, review, sign‑off and publish marketing content across the relevant channels.
• School website
  • Ensure all website content is up to date, accurate and functional.
  • Plan & execute new content aligned with the school’s marketing strategy.
• Social media marketing & community management
  • Proactively manage the school’s social media presence.
  • Create and post engaging text, image and video content.
  • Monitor comments and messages, responding promptly per guidelines.
  • Report on performance with improvement recommendations.
• Email/CRM
  • Plan, design, review and dispatch emails to prospective parents.
  • Optimize email performance based on results.
• Events
  • Collaborate with Admissions on the event calendar to drive new enrolments and retention.
  • Partner with regional marketing to promote admissions/retention events via email, Whats App, website, social, and on‑premises content.
  • Support internal comms & PR content development and distribution.
  • Plan offline marketing collateral (environmental branding, OOH placements, giveaways).
• Word‑of‑mouth marketing
  • Gather parent testimonials and promote them on the website, social media, etc.
  • Actively manage reviews on third‑party sites.

• 3+ years of marketing or marketing communications experience.
• Experience in schools is preferable.
• Creative and self‑motivated, thriving in a fast‑paced environment.
• Performance/impact orientated with a strong ownership of work.
• Strong stakeholder management skills, able to work with diverse perspectives.
• Excellent planning, project management and prioritisation skills.
• Proficient in content creation (photography, video, Canva, copywriting).
• Good knowledge of social media management.
• Experience creating emails and using CRM tools.
• Experience editing websites via CMS systems.
• Excellent attention to detail, especially for content proofing.
• Team player with a collaborative approach.

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to vetting procedures, including an online due diligence search, references and satisfactory criminal background checks covering the previous 10 years’ employment history.

ISP is committed to strengthening an inclusive culture by identifying, hiring, developing and retaining high‑performing teammates regardless of gender, age, disability status, neurodivergence, socio‑economic background or other demographic characteristics. Candidates who share our vision and principles are strongly encouraged to apply.

Mid‑Senior level

Full‑time

Marketing and Sales

Primary and Secondary Education