Marketing Officer

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Marketing Officer – Role Profile

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well‑being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

• School Leadership Team
• School Admissions Team
• Regional Marketing Team (ISP Middle East)
• Third Party Vendors

School Principal (with dotted line to Regional Marketing Manager)

Moved by curiosity and empowered by self‑confidence, students from ISP Schools thrive throughout their lifetime.

International Schools Partnership (ISP) is a global community of around 100 international schools across 25 countries. We champion a transformative approach to learning that goes beyond the classroom. By igniting our students' curiosity and growing their self‑confidence, we empower them to become the next generation of changemakers.

As the Marketing Officer for Park House English School, you will work in close partnership with the regional ISP Marketing Team, the school’s Principal and the school’s admissions team to drive demand for our school in a way that builds positive memorability as well as qualified leads. The post holder will develop and execute integrated (multi‑touchpoint) campaigns to build brand awareness, attract qualified leads and nurture them through to enrolment.

The ideal candidate has experience in developing and executing marketing campaigns across both online and offline touchpoints in the private education sector, while managing expectations across a number of internal and external stakeholders. The candidate should be equally proficient with day‑to‑day marketing operations, creative content development (written and visual), and strive under tight deadlines to meet the school’s changing needs.

• School‑level marketing strategy & planning (in partnership with regional marketing team & school Leadership Team)
  • Develop the annual marketing plan designed for driving positive awareness of the school, qualified leads, enrolment growth and retention
  • Ensure this plan is on track throughout the year and proactively communicate to key stakeholders when there are risks, providing ideas for mitigating those risks.
• Brand management (in partnership with regional marketing team & school LT)
  • Ensure brand and key messages are very clearly and consistently communicated across all marketing communications
  • Act as brand guardian across the school to ensure teachers and staff also convey same messaging.
• Content marketing (in partnership with Regional Marketing Team and Admissions team)
  • Plan the overall content calendar for the school across social media, email, website and other relevant touchpoints.
  • Look for stories happening within the school that demonstrate the key messaging and brand values in action; capture these moments through photography & videography to use in marketing content (collaborating with internal staff where necessary)
  • Develop marketing content, review it for accuracy, arrange sign‑off, get it published/promoted across the relevant touch points
• School Website:
  • Ensure all content on the website is up to date and correct, and checking that all pages and functionalities are working properly.
  • Plan & execute new content for the website,…