Head of Marketing and Sales

Head of Marketing and Sales – Doha, Qatar

Head of Marketing and Sales for a private real estate development company is responsible for crafting and executing comprehensive marketing and sales strategies to maximize revenue, elevate brand visibility, and drive sales of residential and commercial real estate properties. This role requires expertise in managing relationships with brokerage firms and international marketing/PR partners while overseeing the full sales cycle and customer experience.

The ideal candidate will have a proven track record in luxury real estate marketing and an in‑depth understanding of global and regional market trends and the ability to collaborate with external partners to create an integrated marketing and sales ecosystem.

• Development Strategies:
  Create and execute marketing and sales strategies for launching residential, commercial, and mixed‑use real estate projects.
• Partnership Management:
  Build and maintain strong relationships with brokerage firms and international marketing/PR agencies to align with sales objectives and campaigns.
• Market Intelligence:
  Conduct in‑depth market research to identify trends, pricing strategies, and competitive landscapes in the luxury real estate sector.
• Revenue Growth:
  Develop and implement strategies to achieve quarterly and annual revenue goals ensuring alignment with the company’s business objectives.
• Project Launch Planning:
  Oversee pre‑launch, launch, and post‑launch campaigns ensuring maximum visibility and buyer interest.

• Sales Pipeline:
  Manage the entire sales pipeline from lead generation to deal closure ensuring conversion goals are met.
• Brokerage
  
  Collaboration:
  
  Work closely with local and international brokerage firms to align their efforts with company sales goals.
• Client Relationship Management:
  Develop strategies to build and maintain long‑term relationships with high‑net‑worth clients (HNWI) and corporate investors.
• Sales
  
  Incentives:
  
  Design sales incentive programs for brokers to drive performance.
• International Sales:
  Develop strategies to target international buyers through partnerships and global exhibitions.

• Integrated Campaigns:
  Lead the planning and execution of marketing campaigns ensuring alignment with the company’s branding and sales objectives.
• International PR:
  Collaborate with the international marketing/PR agency to position the company as a leader in luxury real estate development globally.
• Digital Marketing:
  Oversee digital advertising, SEO, social media, and CRM platforms to generate and nurture leads.
• Collateral Development:
  Supervise the creation of high‑quality marketing materials including brochures, videos, and virtual tours.
• Events & Exhibitions:
  Plan and execute high‑profile events, exhibitions, and open houses to showcase properties.

• Cross‑Functional
  
  Collaboration:
  
  Lead a team of marketing and sales professionals and ensure collaboration between internal departments and external partners.
• Training & Development:
  Provide training programs for the sales team and brokerage partners to ensure product knowledge and effective sales techniques.
• Performance Monitoring:
  Set performance goals and KPIs for the team and brokers ensuring accountability and results.

• Budget Management:
  Develop and manage marketing and sales budgets ensuring cost‑effectiveness and high ROI.
• Financial Forecasting:
  Provide sales and revenue forecasts based on market conditions and project timelines.
• Cost Optimization:
  Monitor spending on advertising, PR campaigns, and broker commissions to ensure profitability.

• Pricing Strategy:
  Define pricing models for all units considering market trends, competitive analysis, and project positioning.
• Payment Plans:
  Develop attractive and competitive payment plans for potential buyers to drive presales.
• CRM Oversight:
  Ensure the CRM system is updated with leads, customer interactions and sales data for actionable insights.
• SOP Development:
  Establish standard operating procedures (SOPs) for marketing and sales workflows.

• Education:
  
  Bachelor’s degree in Marketing,…