Marketing Communications Specialist - Upstream

Marketing Communications Specialist - Upstream

Join us at Wavin:
Where purpose comes to life.

You’re purpose driven. Growth minded. Ready to stretch your potential. Welcome to Orbia’s Building & Infrastructure business, Wavin, where our purpose ‘to advance life around the world’ drives our entire global team.

Every day, we are thinking big and working smart to solve some of the toughest challenges impacting the world. Whether it’s facilitating clean drinking water for communities, creating climate resilient cities, or designing more comfortable living spaces, we never settle for “good enough” when there’s an opportunity to make life better.

Where purpose comes to life, it changes lives. This is what we work for. How about you?

At Orbia Building & Infrastructure (Wavin), we advance life around the world by building healthy, sustainable environments. And where is our help most needed? The places we live in: cities where drinking water is leaking away, greenery is disappearing, streets are flooding after heavy rain, and outdated sewer systems are polluting our groundwater. It’s time to join our team and help build more sustainable environments!

We are currently looking for a Marketing Communications Specialist - Upstream to join us  you want to make a difference and work for a purpose-led company, please read on.

Reporting to the Marketing Director – BU Northern Europe, the Marketing Communications Specialist - Upstream will be responsible for developing, managing and implementing an integrated Upstream Marketing Communications plan in line with business objectives and strategic direction, delivering maximum brand recognition for Wavin and its brands.

This role focuses on a clearly defined group of upstream stakeholders, specifiers and decision makers. The purpose of this role is to market the specified use of Orbia B&I’s (Wavin) products through a solution and value-added approach. It also supports the upstream sales of Wavin UK’s entire portfolio with particular emphasis on developing the key strategic growth areas for the business (Indoor Climate Solutions and Urban Climate Resilience) and strengthening brand awareness with key specification audiences.

The delivery of a specification driven approach is a core strategic element of the Company’s plan moving forward, toward realising its ambitious growth targets.

The focus of specifications will be with defined product ranges across the entire product portfolio and the specific customer base such as Structural and Civil Engineers, Mechanical & Electrical Consultants, Architects, Investors, Developers, Public Health Consultants, Local Authorities, Industry & Government Bodies.

• Recommend, plan and deliver an integrated upstream marketing communications strategy that enhances and projects Wavin’s premium brand image and purpose creating a strong ‘pull’ orientated strategy
• Develop, implement, measure and report on marketing activities, delivering measurable projects and campaigns on time, within budget and to a consistently high quality
• Drive growth of strategic segments IC S and UCR working closely with product managers and sales team.
• Build and communicate different value-added propositions, focussing on Wavin’s competencies in all relevant markets and sectors
• Maintain a digital understanding that embraces current best-practice communication techniques, channels and devices, and liaise with the digital team to ensure full integration of campaign on and offline
• Liaise with the Head of Marketing to ensure a cohesive and coordinated annual communications plan is in place across all Wavin communications activity
• Ensure all upstream marketing campaigns are measurable and feed into downstream activities in liaison with the wider marketing team and Head of Marketing
• Create strategies to enhance the Wavin brand and reputation through PR and thought-leadership initiatives.
• Drive CRM engagement to support marketing lead conversion
• Devise innovative strategies and campaigns to support the sales team delivering demonstrable differentiation versus our competitors and add value to the P&L
• Determine relevant industry events and partners and work with the events and trade…