Citigold Analyst

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Job Purpose:

• Acquisition:
  Acquire Citigold customers.
• This is a sales role carrying sales targets. The job requires to onboard new to bank Citigold & Citigold Private clients. A Citigold customer is a customer who maintains an average account balance in excess of USD 200,000, via deposits, savings or investments through Citibank & Citigold Private clients need to maintain a minimum balance od USD 1 MM. Person will be responsible for meeting monthly sales targets.

• The primary role is to expand the high net-worth client base and balance sheet, by acquiring new-to-bank Citigold customers through external and internal referrals
• The person will also be responsible for identifying any existing Citiblue clients who can be upgraded to Citigold, by upsizing current funding

• Jointly work with the Acquisition Head and Branch Banking Staff for identifying and acquiring Citigold new-to-bank customers, as also upgrading existing Citiblue customers to Citigold
• Identify and solicit new-to-bank Citigold customers, through internal and external channels
• Assist client in opening Citigold account in U.A.E. or in an offshore location(Singapore), as per the clients individual preference
• Actively promote referrals from existing clients to generate a pipeline of Citigold prospects.
• Upgrade existing Citiblue relationships to Citigold by upsizing current funding and deepening the relationship
• Convert the leads sent by the Telesales Unit / other channels into funded Citigold Accounts
• Actively engage with high payroll clients for conversion into funded Citigold status
• Optimise funded Citigold opportunity in listed payroll companies
• Ensure updation of complete KYC details for the originated accounts
• Attract an investment client base through relationship management, both by responding to internal referrals and pro-active self-driven business development
• Spearhead any micro marketing events focussed on NTB acquisition
• Work with the product team, telemarketing to identify initiatives and products that will help acquire new customers for the Bank
• Identifying and pursuing new clients aligned with CITI RETAIL BANK’s value proposition.
• Being future-focused in thinking and planning ahead for ways Citi can differentiate itself from competitors
• Staying connected with influencers, industry associations, thought leaders and senior business contacts to expand industry knowledge and deepen CITI RETAIL BANK’s relationship with these partners
• Assist a Citigold client in meeting any identified investment and insurance financial need by referring him to on Investment Professional
• Keep abreast of current economic environment and capital markets, so as to have meaningful discussions with Citigold NTB prospects and optimise acquisition effectiveness
• Deliver on the score card parameters for improving NTB acquisition, Client Penetration, qualified CM base, profiling etc.
• Joint meetings with the Unit Head to be done regularly with call reporting tracking
• Deliver consistent and best-in-class customer service
• Meet the compliance and controls standards set by the Citigroup

• Must possess sound judgment and be creative in providing solutions to bank clients
• Foundational knowledge of CITI RETAIL BANK’s structure, strategy, product suite and target market
• Demonstrates basic knowledge of Citi Risk and KYC policies and practices
• Demonstrates basic knowledge of credit skills and Early Warning Detection
• Demonstrates ability to build knowledge of all aspects of commercial banking including basic commercial credit knowledge and an ability to quickly learn new products and services
• Ability to work effectively in team setting
• Communicates views with clarity and confidence
• Maintains contact with key stakeholders to proactively seek input as appropriate