Job Description
About the Company:
is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencer's, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi's, Nike, Adidas, Loreal, and Inglot amongst many more.
recently opened GCC's first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms.
As a Senior Product Manager - Marketing & Pre-Order Funnel
, you will own and optimize the customer journey from landing to conversion. This includes marketing tech integrations, landing pages, campaign-driven funnels, product drops, and pre-order experience related feature development. You'll work cross-functionally with product design, marketing, AI/data science team, engineering, and data teams to build impactful experiences that drive traffic, engagement, and conversion before cart.
- Own the marketing & pre-order funnel roadmap
:
Define and prioritize features and experiments to drive traffic and pre-order conversions. - Partner closely with growth marketing on campaign integrations, personalized landing pages, A/B tests, referral features.
- Drive product discovery by deeply understanding customer behavior, using insights from analytics, heatmaps, surveys, and qualitative feedback.
- Develop pre-order and drop experiences
- Collaborate with engineering and design to define requirements, wireframes, user stories, and timelines.
- Work with data science/analytics to build and maintain dashboards, track KPIs (CTR, CVR, CAC, LTV), and iterate based on performance.
- Evaluate and implement martech tools
: email/SMS integration, attribution modeling, and product recommendation systems. - Partner with CRM and performance marketing teams to improve the top-of-funnel effectiveness and increase ROI on paid and organic efforts.
- Champion SEO/SEM, social commerce, and content-driven landing page strategies with measurable outcomes.
- Own experiments and hypothesis-driven development across the pre-order and marketing journey.
- 4+ years of product management experience, ideally in consumer tech, fashion, or e-commerce.
- Strong understanding of growth funnels, conversion optimization, and performance marketing levers.
- Experience with tools like Segment, Amplitude, Braze, Google Analytics, Mixpanel, VWO/Optimizely.
- Familiarity with pre-order, drops, loyalty, waitlist, and limited-edition sales models.
- Ability to work with cross-functional stakeholders and communicate vision clearly.
- Comfort working in fast-paced, data-driven environments with agile teams.
- Bonus:
Experience with Magento, headless commerce, or marketplace models.
- Landing page conversion rate
- Pre-order conversion rate
- Bounce rate & time-on-site
- Marketing ROI
- Lead to purchase journey time
- Full-time role
- Company employee discounts across all brands
- Medical & health insurance
- Collaborative work environment
- Good vibes work culture.
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