Internal Communications Manager
Job Description & How to Apply Below
Internal Communications Manager
Join to apply for the Internal Communications Manager role at PwC (Dubai, United Arab Emirates)
OverviewThe Internal Communications Manager is responsible for shaping, strengthening and amplifying the external and internal profiles of the firm’s senior leaders. The role supports the strategic positioning of key executives through thought leadership, media visibility, digital presence, stakeholder engagement and high-impact narrative development. This person works closely with the Communications, Marketing, Brand and Leadership teams to ensure consistent, credible and audience-driven representation of the firm’s leadership across all channels.
ExecutivePositioning & Narrative Development
- Develop and maintain clear positioning strategies for senior leaders based on organisational priorities, market context and stakeholder expectations.
- Craft compelling leadership narratives, bios, messaging frameworks and talking points aligned with the firm’s brand and strategy.
- Prepare leaders for speaking engagements, interviews and stakeholder interactions.
- Identify and shape thought leadership platforms that elevate executive visibility across priority topics (e.g., transformation, AI, ESG, regional growth).
- Develop high-quality content including op-eds, speeches, Linked In posts, articles, quotes and briefing notes.
- Collaborate with subject-matter experts to ensure depth, accuracy and relevance.
- Build and maintain strong relationships with key media outlets and journalists.
- Secure targeted media opportunities and prepare executives for interviews and press engagements.
- Ensure alignment and consistency between media narratives and leadership messaging.
- Manage and optimise executives’ digital profiles, with a focus on Linked In and other relevant platforms.
- Create tailored digital content plans that reflect leadership priorities and build audience engagement.
- Monitor sentiment, trends and performance to guide future activity.
- and manage visibility roadmaps for each executive, including conferences, panels, client events and internal.
- Oversee preparation, briefings and follow-up for all speaking opportunities. Ensure event participation is aligned with strategic objectives.
- Provide guidance to executives during sensitive or high-stakes moments, ensuring messaging accuracy and risk mitigation.
- Coordinate with Legal, Risk and Corporate Affairs teams as needed. Support crisis communications planning and responses involving senior leadership.
- Track impact of executive profiling activities using relevant KPIs (visibility, engagement, share of voice, sentiment, strategic influence).
- Provide regular reporting and insight-driven recommendations. Benchmark leader profiles against industry peers and global best practices.
- 7–10 years of experience in executive communications, strategic communications, public relations or thought leadership.
- Strong writing skills with the ability to translate complex ideas into clear, compelling messages.
- Experience working with senior executives in high-pressure, high-expectation environments.
- Deep understanding of media relations, digital platforms and stakeholder management.
- Ability to manage multiple work streams simultaneously with high attention to detail.
- Proven capability to advise leaders, challenge constructively and build trusted relationships.
- Seniority level:
Mid-Senior level - Employment type:
Full-time - Job function:
Marketing, Public Relations, and Writing/Editing - Industries:
Professional Services
- Travel Requirements: 0%
- Visa Sponsorship:
Yes - Government
Clearance Required:
No - Languages:
(if blank, desired languages not specified) - Location:
Dubai, United Arab Emirates
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