Get AI-powered advice on this job and more exclusive features.
Direct message the job poster from TCL Electronics MEABG
TA Manager at TCL Industries (Hiring Comercial Talents Globally)Brief Introduction of TCL & MEABG
TCL
, since its foundation in 1981, has grown into a global enterprise with preliminary international competitiveness. TCL Industries focuses on the home and commercial appliances, provides users with products and services for intelligent and healthy life, further deepens the transformation from the top global home appliance company to a global leading intelligent technology company, and sets out the aim of over RMB 250 billion revenue by 2026.
Businesses of TCL Industries mainly include intelligent screen, home appliance, mobile phone, intelligent commercial display, home Internet, AI x IoT service platform, innovation, etc.
Why TCL?
- Join a global leader in consumer electronics and technology innovation.
- Work in a dynamic, fast-paced environment with opportunities for growth and development.
- Competitive salary, benefits, and a flexible working culture.
- Collaborative team atmosphere with a focus on innovation and impact.
TCL adheres to the talent-driven strategy, and we look forward to your joining and taking your responsibilities to take our brand experience to the next level!
Mid-East & Africa Business Group (MEABG)
Driving TCL's expansion across the Middle East and Africa, we're building an AI x IoT ecosystem around our smart display solutions and home appliance portfolio (air conditioners, refrigerators, washers), as well as smart devices. Our mission is to become the region's leading smart home solutions provider. MEABG employs 400+ professionals across nationalities. Operations span the Middle East and Africa through 5 subsidiaries:
Pakistan, UAE (Dubai), Turkey, South Africa, and Morocco, as well as 4 regions:
East Africa, North Africa, West Africa, Saudi Arabia.
TCL is hiring a marketing data expert with 3 to 5 years of experience to take ownership of our regional data operations. This role manages data automation, transformation and reporting across multiple MEA countries, ensuring reliable dashboards, unified metrics and actionable insights for cross functional teams. In addition, the role carries a secondary responsibility of reviewing the quality and consistency of social media presence across new and existing MEA pages.
Key Responsibilities:
- Data Infrastructure and Automation
- Build and maintain automated data pipelines to collect, clean and transform marketing data across 8 or more MEA countries
- Manage multi-source connections including GA4, Google Search Console, Google Ads, Meta Ads, Tik Tok Ads, You Tube, DV360, Organic social APIs, Google Trends, and custom country data sources
- Maintain data warehouses or cloud storage setups such as Big Query, GCP, or Snowflake
- Develop repeatable processes for ingesting new data sources when new countries or business lines are added
- Reporting and Visualization
- Create and maintain dashboards across digital channels, social platforms, and SEO
- Build automated reports using tools such as Looker Studio, Power BI, Tableau or Qlik
- Ensure standardization of metrics across all markets so the regional hub has unified and comparable reporting
- Deliver monthly and quarterly reporting packs for senior management
- Data Analysis and Insight Generation
- Analyze trends, identify patterns, and provide meaningful insights that guide marketing decisions, budget allocations and channel optimizations
- Support business units with deep dives on campaign performance, audience behaviour, funnel performance, and product category insights
- Highlight risks and opportunities using data
- Respond to ad hoc analysis needs from the digital, social, pr and brand teams
- Stakeholder Enablement
- Work with country teams and agency partners to ensure data accuracy and proper source tagging
- Train internal stakeholders on how to use dashboards, interpret data and extract insights
- Build access-ready data views for each department to improve self-serve analytics
- Social Media Quality Monitoring
- Track social media presence and quality across all MEA markets, especially new pages
- Monitor posting frequency,…
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).