Specialist – E‑Commerce Marketing; Digital & SEO D

Overview

The Specialist – E‑Commerce Marketing (Digital & SEO) is a pivotal role within our dynamic marketing team, designed to drive online visibility and conversions through expert digital strategies and search engine optimization. This role requires a thorough understanding of today’s digital ecosystem, an innovative marketing mindset, and an analytical approach to measure success through key performance metrics. You will work closely with cross-functional teams, including content creators, web developers, and graphic designers, ensuring alignment of objectives across all digital platforms.

This position offers an exciting opportunity to shape and grow a leading brand’s digital footprint through strategically planned digital marketing initiatives.

• Develop and execute comprehensive SEO strategies to improve organic search engine rankings.
• Analyze and report on key performance indicators to track e-commerce performance enhancements.
• Collaborate with content creators to ensure SEO best practices are properly integrated.
• Conduct thorough market research to identify trends and opportunities in the e-commerce space.
• Design and implement successful digital marketing campaigns utilizing PPC, email, content, and social media.
• Optimize product pages and e-commerce site structures for enhanced customer experience and conversion rates.
• Stay up-to-date with the latest algorithm updates and digital marketing trends.
• Manage and monitor the performance of competitors  digital strategies and identify areas for improvement.
• Collaborate with web developers to enhance website speed and usability for optimal SEO performance.
• Utilize analytics tools such as Google Analytics to monitor traffic patterns and user behavior.
• Manage and optimize online advertising budgets to maximize return on investment.
• Ensure all digital channels operate within brand guidelines and support brand consistency.

• Bachelor’s degree in Marketing, Digital Media, Communications, or a relevant field.
• Proven experience in digital marketing and a strong understanding of SEO strategies.
• Proficient in using SEO tools like Moz, Ahrefs, SEMrush, and Google Analytics.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Excellent communication and collaboration skills for effective cross-functional teamwork.
• Up-to-date knowledge of digital marketing trends and leading industry techniques.
• Ability to manage multiple projects simultaneously with strong attention to detail.

• Role Level: Mid-Level
• Work Type:
  Full-Time
• Country:
  United Arab Emirates
• City:
  Dubai
• Company Website:
• Job Function: E-commerce & Online Sales
• Industry/Sector:
  Recruitment & Staffing

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