Insights and Measurement Lead, Ads

Insights and Measurement Lead, Amazon Ads

Amazon Ads operates at the intersection of e-commerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach customers across our owned and operated sites like Amazon, Prime Video and Twitch, and on other high-quality sites across the web, and on devices.

• Leverage Amazon's proprietary data, third-party research, and ad measurement solutions to generate actionable insights
• Drive thought leadership and own senior-level measurement and insights customer relationships, partnering across strategic learning objectives that influence business decision-making
• Collaborate cross-functionally to influence sales and marketing initiatives across multiple business functions and geographies
• Advocate for data-driven decision-making and guide advertisers to implement recommended solutions

On a daily basis, the Insights and Measurement Lead performs hands‑on data extraction and analysis using SQL and Python, works with measurement solutions to build insights and measure success metrics for advertisers' businesses and industries. The role requires developing data‑driven recommendations for executive client leadership and communicating these insights in a clear and compelling fashion.

The Analytics & Insights (A&I) organization leverages Amazon's data to develop actionable insights for advertisers, enhancing marketers' decision‑making processes and measurably improving their success both on and off Amazon.

• 7+ years of external or internal customer facing, complex and large scale project management experience
• Experience in customer segmentation, customer behavior analysis, conjoint/trade-off modeling
• Experience with data analysis tools such as Advanced Excel, SQL, Tableau, Python
• Experience in advertising methodologies, including incrementality, marketing mix modeling, and media attribution.

• Experience with advertising publishers and marketing/creative agencies
• Experience managing advertisers in travel, tourism, gaming, and financial services industries.
• Advanced degree (MBA, Master's) in Economics, Marketing, Statistics, Advertising, or Business; or equivalent Digital media planning experience

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