User Experience Researcher; Bangkok

User Experience Researcher (Bangkok-based, Relocation provided)

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe.

Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. Our aim is to deliver compelling designs that create a world‑class customer experience. You will play a key role in defining the future of products that reach millions of customers while working in a startup‑like environment.

• Own end‑to‑end planning, execution, analysis and reporting of research projects to provide outputs that inform strategic product decisions.
• Demonstrate critical thinking beyond explicit business requests and challenge research expectations to deliver solid solutions.
• Lead core research activities—driving objectives, hypotheses, methodology, execution, analysis, and communication.
• Evaluate research opportunities for importance, urgency and impact; prioritize accordingly.
• Triangulate quantitative and qualitative data, adapt existing methods, and innovate new approaches in collaboration with senior researchers.
• Use appropriate tools (surveys, diary studies, analysis software) and apply best practices to quantify research value and efficiency.
• Maintain data compliance and ethics across all research activities.
• Drive cross‑discipline collaboration through insights and activities, ensuring clear ownership and communication.
• Mentor junior researchers and contribute to the broader research community.

• Master’s degree or equivalent experience in Computer Science, Human‑Computer Interaction, Information Science, Psychology, Social Science, or a related field.
• 7+ years of relevant experience in consumer‑facing business domains.
• Strong capability to plan, scope, conduct, analyze, and communicate research research findings.
• Proficiency with qualitative methods (interviews, diary studies, observation, think‑aloud usability testing, etc.).
• Proficiency with quantitative research (metrics, survey design, sampling, statistical concepts, etc.).
• Experience evaluating, negotiating, and working with external research vendors.
• Ability to translate user problems and business opportunities into actionable insights for diverse stakeholders.
• Critical thinking beyond business requests; strong storytelling and communication skills in English.
• Enjoys collaborative work in a dynamic, data‑driven creative environment.

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At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third‑party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.