Product Analyst

Overview

Building High-Performing Tech Teams for Landmark Group | Senior Talent Acquisition Executive focused on Retail Product IT | Sourcing & Strategy

Landmark Digital — we’re part of the Landmark Group, one of the largest retail and hospitality organisations in the Middle East, North Africa and India. We’re guardians of the group’s digital arm which encompasses Enterprise and E-commerce Tech, Product Management, User Design, Omni Operations, Customer Experience, Loyalty, Content Production, Studio, Growth and Mar Tech, Finance and HR functions. With a futuristic outlook we strive to make the digital experience of our customers seamless.

Headquartered in Dubai, UAE, we’re currently driving the digital experience for eight industry-leading brands in eight geographies and rapidly expanding our footprint across new territories and functions. Join us, and you’ll be part of the Middle East’s biggest bricks-to-clicks success story, that registers over 100% growth year-on-year.

To strengthen customer engagement and retention through analytical insights derived from CRM, loyalty, and personalization platforms. This role directly supports business objectives to increase repeat purchase rate, average order value, and customer lifetime value.

Critique, contextualize & communicate data insights to provide actionable recommendations. Answer not only the ‘what’ but also the ‘why’, ‘so what’ & ‘now what’.

The Product Analyst – CRM will partner with the Digital Marketing teams to analyze campaign effectiveness, segment customer cohorts, and measure lifecycle journeys. You will translate marketing performance data into actionable insights that improve targeting, reactivation, and retention.

• Analyze campaign performance across channels (email, push, Whats App, SMS).
• Build customer segmentation models to enable personalized messaging.
• Monitor LTV, churn, and frequency metrics; identify high-potential cohorts.
• Recommend optimization levers for content, cadence, and channel mix.
• Build the right engagement & conversion attribution models for CRM & other marketing properties.

• 4–7 years in CRM or marketing analytics within an ecommerce or retail setup.
• Experience generating insight from campaign and user behavior data.
• Proven success in data-led personalization.
• Knowledge of customer data models and marketing automation logic.
• Strong analytical foundation and business acumen in customer engagement.

• CRM campaign performance analytics
• In-depth understanding of marketing metrics (open rate, CTR, retention, churn, LTV)
• Familiarity with CDP platforms (e.g. Bloomreach, Segment)
• Cohort analysis & segmentation
• LTV modeling & retention tracking
• SQL, Python
• Experience with Google Analytics, Amplitude/Mixpanel

• Mid-Senior level

• Full-time

• Retail