Manager – Product Analytics- CRM & Marketing

Manager – Product Analytics

Landmark Digital is the digital arm of Landmark group – Retail and is the backbone of our omnichannel business.

We are hiring for Manager – Product Analytics to strengthen customer engagement and retention through analytical insights derived from CRM, loyalty, and personalization platforms.

This role directly supports business objectives to increase repeat purchase rate, average order value, and customer lifetime value. Critique, contextualize & communicate data insights to provide actionable recommendations. Answer not only the ‘what’ but also the ‘why’, ‘so what’ & ‘now what’.

You will partner with the Digital Marketing teams to analyze campaign effectiveness, segment customer cohorts, and measure lifecycle journeys. You will translate marketing performance data into actionable insights that improve targeting, reactivation and retention.

Dubai, UAE

• Analyze campaign performance across channels (email, push, Whats App, SMS).
• Build customer segmentation models to enable personalized messaging.
• Monitor LTV, churn, and frequency metrics; identify high‑potential cohorts.
• Recommend optimization levers for content, cadence, and channel mix.
• Build the right engagement & conversion attribution models for CRM & other marketing properties.

• 4–7 years in CRM or marketing analytics within an e‑commerce or retail setup.
• Experience generating insight from campaign and user behavior data.
• Proven success in data‑led personalization.
• Knowledge of customer data models and marketing automation logic.
• Strong analytical foundation and business acumen in customer engagement.

• CRM campaign performance analytics.
• In‑depth understanding of marketing metrics (open rate, CTR, retention, churn, LTV).
• Familiarity with CDP platforms (e.g., Bloomreach, Segment).
• Cohort analysis & segmentation.
• A/B testing & experimentation.
• LTV modeling & retention tracking.
• Language proficiency in SQL, Python.
• Visualization tools:
  Looker, Power
  
  BI.
• Experience with Google Analytics, Amplitude/Mixpanel.

Landmark Digital is the dynamic digital arm of Landmark Retail, headquartered in Dubai, UAE, overseeing digital operations of eight leading brands across diverse geographies.