Paid Media Sr. Executive; Google Ads, Facebook Ads

100% Remote Full-Time role
(Egypt, Lebanon, Pakistan or Kenya)

Role Overview

You will lead paid media strategy and execution across Google, Meta, Linked In, Tik Tok, and Microsoft Ads. This is a hands‑on role with full ownership of performance, from media planning and setup to optimization, reporting, and scaling. Success is measured by business matrix like revenue, qualified leads ...etc.

Paid Media Strategy & Execution

• Manage paid media execution aligned with business goals (leads, revenue, ROAS, CAC).
• Plan budgets and platform mix across Google, Meta, Linked In, Tik Tok, and Microsoft Ads.
• Manage different types of campaigns lead generation, video views, app download, retargeting ..etc.
• Monitor performance daily and optimize budgets, bids, audiences, and creatives.
• Adhere to the optimization checklist, taxonomy and best practices.
• Proactively identify areas of opportunities not set and done but rather on‑going improvement and document findings (critical).

Tracking, Measurement & Optimization

• Ensure accurate conversion tracking across Google Ads, Meta, and other platforms.
• Support offline conversion tracking and CRM integrations when required.
• Analyze performance data and turn insights into clear optimization actions.
• Run structured testing on ads, creatives, audiences, and landing pages.

Creative Direction & Performance Input

• Define ad messaging and copy angles by funnel stage and recommend copy.
• Guide creative testing (hooks, formats, CTAs) and provide performance feedback.
• Prepare clear monthly performance reports with KPIs and recommendations.
• Communicate results, insights, risks, and next steps in a way clients can easily understand.

• 5-7 years of experience in paid media.
• 5-7 years of experience with Google Ads and Facebook Ads.
• Experience in Tik Tok Ads, Snap Chat Ads, Linked In Ads is a strong bonus.
• Strong understanding of performance marketing and conversion tracking.
• Excellent English communication skills (read, write and speak).

• Remote‑first work with clear structure and ownership.
• AI integrated into daily workflows.
• Flat hierarchy where decisions are driven by data, not titles.
• Exposure to clients across UAE, KSA, Japan, UK, and Egypt.
• Modern tech stack including Slack, Google Drive, Clikc Up, Pipe Drive CRM, Zapier, and ChatGPT.