Marketing Manager – Pet Products Division

Position: Marketing Manager – Premium Pet Products Division

Marketing manager - Premium Pet Products

Industry: Retail Distribution

About the Company

Company is the leading distributor in the Middle East, representing 20+ global brands across the UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, and other regional markets.

The are launching a Premium Pet Products Division
, targeting the rapidly growing segment of affluent GCC pet owners seeking high-quality, innovative pet care solutions.

The Marketing Manager will

lead brand building, market positioning, digital activation, and retail marketing for the new division across the GCC.

Key Responsibilities Brand Strategy & Positioning

• Build the brand strategy for the premium pet division, including positioning, messaging, and value propositions.
• Develop brand guidelines, visual identity, and tone of voice.
• Conduct consumer research and competitive analysis across GCC markets.
• Ensure consistent brand representation across all channels and touchpoints.

Campaign Management & Communications

• Plan and execute integrated marketing campaigns across digital, retail, PR, and events.
• Manage product launches and seasonal campaigns aligned with GCC buying calendars.
• Develop content for social, email, web, and advertising materials.
• Work with media agencies to deliver ROI-positive advertising.
• Track campaign KPIs and optimize based on performance.

Retail Marketing & Merchandising

• Build in-store marketing programs, promotions, and POS materials.
• Support retail partners with product training and marketing collateral.
• Develop retail marketing calendars and merchandising guidelines.
• Oversee packaging design and ensure strong shelf impact.

Digital Marketing & E-Commerce

• Lead digital strategy including social media, email, and content marketing.
• Manage e-commerce presence on platforms like Amazon, Noon, and regional marketplaces.
• Drive community engagement and online brand visibility.
• Optimize product listings for conversion and search performance.
• Analyze digital metrics and implement continuous improvements.

Consumer Insights & Market Research

• Understand pet owner behavior, preferences, and purchasing patterns in GCC.
• Track competitor positioning, campaigns, and category trends.
• Analyze customer feedback, reviews, and sentiment.
• Convert insights into actionable marketing strategies.

Marketing Analytics & Reporting

• Set KPIs and build dashboards to monitor brand, engagement, and campaign performance.
• Track ROI and manage marketing budgets.
• Provide regular insights and reports to leadership.

Cross-Functional Collaboration

• Align with Sales on channel priorities and revenue goals.
• Work with Product Development on launches and feature communications.
• Coordinate with Retail Operations on inventory-linked promotions.
• Collaborate with international brand partners on joint campaigns.

Skills

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5–9 years of marketing experience, including 2–3 years in a managerial role.
• Strong background in brand building, integrated marketing, and consumer engagement.
• Experience in FMCG, distribution, or luxury consumer goods preferred.
• Strong digital and e-commerce marketing capability.
• Excellent communication and content development skills.
• Competence in analytics tools and data-driven decision-making.

Preferred Skills

• Experience in pet care or adjacent premium consumer categories.
• Knowledge of GCC consumer behavior and retail dynamics.
• Proficiency with Google Analytics, marketing automation, CMS tools.
• Experience in digital advertising (Meta, Google, Instagram).
• Strong project management and stakeholder coordination skills.

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