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Digital Marketing Manager
Job Description & How to Apply Below
Digital Marketing Manager - Elettromeccanica Cassarino
We are seeking an experienced Digital Marketing Manager to lead and execute full‑funnel marketing strategies within the real‑estate sector.
Responsibilities include driving qualified leads, strengthening brand presence, supporting sales teams, and implementing high‑performing digital and on‑ground marketing initiatives.
Key Responsibilities- Develop and implement full‑funnel marketing strategies tailored to the real‑estate market
- Create and manage annual and quarterly marketing plans and budgets
- Define KPIs and measure ROI across all marketing activities
- Plan and execute SEO, SEM, Google Ads, display ads, and paid social campaigns
- Manage performance marketing on Facebook, Instagram, You Tube, and Linked In
- Oversee CRM systems and email marketing automation (Hub Spot, Mailchimp, Salesforce)
- Analyse web traffic, conversion rates, and lead quality to optimise campaigns
- Oversee creation of engaging content for websites, blogs, social media, email, and marketing collateral
- Ensure brand consistency across digital and offline channels
- Coordinate with designers, videographers, and content creators as needed
- Manage and maintain the company website; optimise landing pages for lead generation and SEO performance; liaise with developers for improvements
- Implement and optimise digital lead generation strategies; monitor lead flow, quality, and campaign effectiveness; develop nurturing journeys to convert enquiries into site visits and sales
- Coordinate marketing materials for hoardings, print ads, events, and property exhibitions; manage site branding and promotional activities; organise and promote open houses and customer engagement events
- Prepare weekly and monthly performance reports; use data insights to refine strategy and improve future campaigns
- Bachelor’s or Master’s degree in Marketing, Business, or a related field
- Minimum 4 years’ experience in digital marketing, with 3+ years in real‑estate
- Strong knowledge of Google Ads, Meta Ads Manager, SEO tools, and analytics platforms
- Hands‑on experience with Google Analytics, Search Console, CRM systems, and marketing automation
- Proven experience in campaign planning, execution, and lead tracking
- Ability to work independently and manage multiple projects simultaneously
- Excellent communication, organisational, and leadership skills
- Russian language skills preferred (spoken and written)
- Open to all nationalities
Competitive salary: AED 15,000 – 20,000 per month, depending on experience.
Full‑time, Mid‑Senior level, Marketing function.
Location:
Dubai, United Arab Emirates.
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