PR & Social Media Specialist

CHANGAN Automobile is one of the four major Chinese automobile groups, boasting a heritage spanning 163 years and 40 years of car manufacturing experience. With 14 manufacturing bases and 39 plants worldwide, CHANGAN Automobile has self‑owned brands including CHANGAN UNI, CHANGAN NEVO, CHANGAN LCV, DEEPAL, AVATR, and joint‑venture brands such as CHANGAN Ford, CHANGAN Mazda, and JMC. In 2021, the cumulative sales of CHANGAN's self‑owned brand exceeded 20 million units, and as of April 2024, the cumulative sales of Chinese brands under CHANGAN exceeded 26.33 million units.

The company employs over 18,000 engineers and technicians from 31 countries, with an R&D network spanning ten cities in six countries, and maintains a rigorous automotive R&D and verification process.

About the Role:

• Strategic Communication
  • Develop and execute PR strategies for enhanced brand visibility and industry reputation.
  • Collaborate across teams to ensure consistent messaging across PR channels.
• Content Development
  • Create engaging content, including articles, press releases, feature stories, speeches, etc.
  • Ensure content aligns with brand guidelines and effectively communicates key messages.
• Media & Influencer Relations
  • Foster strong relationships with key media outlets across digital, print, and broadcast platforms.
  • Proactively secure positive media coverage for company initiatives and partnerships.
• Event Management
  • Plan and execute PR events and product launches to enhance the company's profile.
  • Coordinate with internal teams for maximum impact on the public image.
• Social Media
  • Develop and implement a comprehensive social media strategy that aligns with our marketing goals.
  • Identify target demographics and create audience‑specific campaigns.
  • Create engaging content for various platforms and monitor channels for timely responses.
  • Manage social media advertising budgets effectively for maximum ROI.
  • Utilize data‑driven tools for monitoring campaign analytics and making recommendations.
  • Ensure compliance with regulatory guidelines, including customer education and awareness standards.
  • Identify and collaborate with influencers and content creators to reach new audiences.

Qualifications:

• Bachelor's degree in marketing, digital marketing, advertising, or a related field (preferred)
• 5+ years of proven work experience as a PR & Social Media Executive or similar
• Proven experience in developing and managing social media & influencer strategies.
• Excellent with Google Analytics and other platforms
• Strong knowledge of SEO and keyword search
• Fluency in English and Arabic is mandatory.

Location:

Mainly in the UAE, with the possibility of travel around MEA countries and China.

Mid‑Senior level

Full‑time

Public Relations

Motor Vehicle Manufacturing