Shopper Trade Marketing & Assets Creation

Shopper Trade Marketing & Assets Creation About the job

The Shopper Trade Marketer is responsible for developing and executing the category development plans and shopper activation initiatives, based on the Company brand and shopper/trade marketing strategy. The Shopper Trade Marketer will provide business insights and identify business opportunities through analysis and research at market, channel, customer and shopper level.

• Deploy the channel vision and category management approach into the key markets in close cooperation with the sales team, local Company distribution partners and other internal stakeholders.
• Identify omnichannel business opportunities through analysis of market, channel, customer and shopper data.
• Development of Channel & Category Management Plan – approach per country (focus on driving Category Management projects at key MEA retail customers, especially tier 2 countries, together with local distributor).
• Improve shopper experience across all touchpoints.
• Develop and monitor Point of Purchase Marketing (on‑ and offline).
• Develop and monitor Shopper Activation Campaigns for all touchpoints to optimize conversion rates.
• Liaise with suppliers on sourcing, timelines, POS requirements, and supplier reviews to ensure that activations are effective and on schedule, building strong working relationships.
• Develop and maintain the brand on the shop floor plan (“shop‑in‑shop” approach).
• Create channel‑specific planograms and optimize assortment.
• Co‑develop and monitor yearly distributor plans, including key product launch monitoring (online and offline).
• Execute regional/local retailer & activation programs (e.g., promo calendar, in‑store events, trade shows), including promotion plan.
• Develop effective shopper marketing plans, including in‑store and online assets, for key retailers. For each activation, evaluate performance and insights to add continuous improvement into planning cycles.

• Degree minimum:
  University in Economics, Marketing or Commercial related field.
• Experience level: mid‑level seniority, 5+ years.
• Clear business communication in English.
• Excellent data and analytics skills.

• Working in complex, international environments with remote teams across multiple locations.
• A hands‑on, team player who can deal with a lot of freedom and give the team space to create innovative frameworks so that results are achieved.