Senior Manager-Brand & Retail Strategy
One of the reputed Premium retail operations is seeking to hire Senior Manager‑ Brand and Retail strategy who will be responsible for building, protecting, and growing brand equity while driving retail performance across channels. This role ensures seamless alignment between brand strategy and retail execution, delivering consistent brand experiences, sustainable revenue growth, and strong customer loyalty across physical and digital medium.
Responsibilities- Develop and execute retail strategies to drive sales growth, market share, and profitability.
- Lead store concept development, layouts, and visual merchandising to enhance the customer experience.
- Oversee new store launches, renovations, and retail expansion initiatives.
- Define and implement long‑term brand strategy aligned with overall business goals.
- Maintain consistent brand positioning, messaging, tone of voice, and visual standards across all retail channels.
- Design end‑to‑end customer journeys ensuring a seamless omnichannel experience.
- Lead integrated marketing campaigns (ATL, BTL, digital, social, CRM) and retail activations.
- Monitor brand health, customer insights, and competitive trends to guide strategic decisions.
- Manage retail and brand budgets, P&L, and optimize ROI on campaigns and retail investments.
- Lead, mentor, and develop retail and brand teams, fostering a culture of creativity, accountability, and collaboration.
- Build a culture of creativity, accountability, and commercial discipline.
- Drive talent development, succession planning, and performance.
10–15+ years of experience in brand management, retail leadership, or marketing.
Proven experience managing brand strategy alongside retail execution.
Opportunity to lead and shape the brand and retail experience at a senior level.
Strong commercial and financial acumen with experience managing budgets and P&L.
Experience working with agencies, creative teams, and senior stakeholders.
Excellent communication, storytelling, and presentation skills.
Bachelor’s or Master’s Degree in Business, Brand, Marketing Management, or related field.
Seniority level- Mid‑Senior level
- Full‑time
- Product Management and General Business
- Retail
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