Intermediate Ui​/Ux Designer

Responsibilities Research

• Conduct in-depth user research, including user interviews, surveys, and competitive analysis.
• Identify the potential users of the system in terms of geographic location, financial standing, culture, language and other factors.
• Analyse what users are saying to reveal their user goals.
• Analyse qualitative data and provide recommendations.
• Present the data in ways that can be used to drive design: a) personas, b) user stories, c) user journey maps
• Critically evaluate any previous user research and start your own research where appropriate.
• Perform Synthesis and Ideation.
• Identify the correct objectives and criteria for decision making.
• Identify and ask the correct questions and leverage those people who ask the correct questions.
• Hold focused idea generation sessions, with appropriate time limits.
• Set expectations and direct/focus the discussion.
• Be open to ideas which challenge existing views/opinions.
• Avoid group thinking and other biases.

• Develop and refine information architecture, conducting user flow analysis and information hierarchy.
• Define meta data which may assist the organisation with better design decisions.
• Establish the flow between a user and the solution to ensure shortest route to completion (user tasks).
• Uncover and describe users’ patterns of usage/behaviour.
• Organise, structure and label content, functions and features for the product in a logical and meaningful manner.
• Make recommendations between different design patterns for organising content (such as faceted navigation, tagging, hub and spoke, etc).
• Develop a controlled vocabulary for both development and users.
• Analyse data for outliers and take appropriate action.
• Run online and offline ticket/card sorting sessions, so development can prioritise improvements beyond merely technical and business requirements.
• Understanding of user socio-cultural - time - historic - geographical - physical - markets - use – task.
• Ensure the design is useful and accomplishes user goals, including non-practical benefits.
• Use fundamental principles of visual design (like contrast, alignment, repetition and proximity) to de-clutter user interfaces.
• Ensure the user can effectively and efficiently achieve their end objective with the shortest possible route
• Ensure the user can easily find and complete their task/objective in an increasingly complex and varied product offering.
• Ensure the user experience is credible with feedback, confirmations and appropriate messaging
• Ensure the brand, image, identity, aesthetics and emotional design of the solution is desirable: appropriate typography – grids – page layouts – colour palettes – icons – organisational branding.
• Ensure the design is accessible to users who may not have a full range of abilities, this includes impaired vision, hearing loss, motion impaired or learning impaired.
• Plan and schedule user experience development in consultation with developers and project managers/scrum masters.
• Constructively critique the work of team members, taking into consideration longer term relationships.
• Explain and evangelise the cost-benefit of user experience activities with development and management
• Lead the multidisciplinary team in terms of user experience and design by making appropriate and well thought out decisions.
• Ensure the team remains engaged and involved with providing the optimum user experience.
• Promote ongoing professional development of the team in UI/UX.
• Complete Prototyping.
• Translate ideas into interactions by developing prototypes and simulations.
• Choose the appropriate fidelity of prototype for the phase of design.
• Use fast iteration models to generate rapid turn arounds.
• Create paper prototypes where needed.
• Properly explore the design space before deciding on a solution.
• Create interactive electronic prototypes where possible.
• Perform Usability Evaluation.
• Choose the most appropriate evaluation method: formative v summative test - moderated v unmoderated test - lab v remote test - usability testing v expert review - usability testing v A/B test - usability testing v survey
• Interpret usability principles and guidelines and use them to identify likely problems in user…