Customer Advocacy Content & Activation Manager

## Customer Advocacy Content & Activation Manager Apply:
Hybrid:
United States of America, Eagan, Minnesota:
United States of America, Frisco, Texas:
United States of America, Ann Arbor, Michigan:
Full time:
Posted Today:
End Date:
December 30, 2026 (30+ days left to apply):
JREQ
204599
** Job Description
** We're looking for a Customer Advocacy Content & Activation Manager to find, build, and share the customer stories that help buyers choose  this role, you'll own the process behind our customer stories: bringing in new advocates, deciding which stories to pursue, creating case studies, videos, reviews, and other content, and making sure sales and marketing teams can easily find and use customer proof to deliver business impact.

You'll work closely with sales, marketing, and partner teams, with the autonomy to set priorities and the visibility to see your work make a difference. The result is customer proof that builds trust in the market, helps sellers close deals faster, and shows how our customers succeed.  
** Key Responsibilities**## Grow our advocate pipeline
* Increase the volume, quality, and diversity of customers who participate as advocates by driving awareness and engagement across sales, customer success, and marketing.
* Run lightweight campaigns and communications that keep customer advocacy top of mind at the moments it matters most, from active deals to campaign planning.## Find and qualify the best stories
* Review customer nominations, survey responses, and recorded content to assess the strength and quality of each story.
* Decide which stories move forward and which format fits each one best: full case study, short-form social proof, sales reference, video, or peer review.
* Keep every story moving, with a clear view of what is in progress and what is next.## Turn one story into many assets
* Work with marketing leaders to define the customer content we need most and make sure our storytelling is prioritized against business goals.
* Act as a strategic advisor on customer proof, spotting gaps by solution, persona, industry, and go-to-market priority, and building plans to close them.
* Mine existing customer evidence, including survey data, call recordings, and interviews, for proof points, quotes, and stories worth sharing.
* Transform a single customer engagement into multiple reusable assets that speed up pipeline, deal progression, and campaign performance.
* Organize and publish a customer proof library that stays easy to search and up to date.## Use AI to work smarter and scale
* Use AI tools to speed up how customer stories are sourced, drafted, and repurposed, from pulling proof points out of interviews and survey data to adapting one story into many formats, while keeping quality, accuracy, and customer approval standards high.
* Build repeatable AI-assisted workflows, prompts, and templates that cut production time and let us produce more high-quality content with the same effort.
* Use AI to make customer proof easier to find and use, such as smarter tagging and search, so sellers get the right asset faster.
* Show sales and marketing teams how to put customer proof to work with AI tools in their everyday jobs.
* Stay current on new AI capabilities and pilot the ones that improve speed, quality, or reach.## Put proof in sellers’ hands
* Partner directly with sales to understand where reps need stronger proof points or references, and close those gaps with ready-to-use content.
* Make it fast for sellers to find the right customer reference or proof point, so they can spend their time with buyers.
* Keep a clear picture of which assets exist for which segments, solutions, and stages of the deal.## Measure what works
* Analyze how customer proof is used and what business impact it…