Global Senior Procurement Category Manager - Digital, Data and E-Commerce

Description Global Procurement, Senior Category Manager - Digital, Data and E-Commerce

Function :
Global Procurement – Marketing & Commercial A&P

Location : London / Edinburgh / Glasgow / Dublin / Madrid / Amsterdam / Budapest (hybrid) | Reports to :
Global Head, Media & Scale Reach Sourcing

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating!

Global Procurement delivers meaningful contribution towards Diageo’s business, productivity, and growth goals. Within Marketing & Commercial A&P, the Digital, Data & eCommerce category creates value to enable growth and margin through joined-up strategy, sourcing, negotiation, return on investment optimization and relationship management delivered through holistic thought partnership and cross functional influence to find the effectiveness–efficiency sweet spot for our Advertising and Production investments.

This category is sophisticated, with varying partner needs. The role’s prime accountability is to drive value by partnering as a thought leader with the Consumer Digital Transformation team and ensuring commercial elements are implemented thoughtfully with suppliers and agencies. This requires leading sourcing strategies to improve overall value and return on investment whilst minimising risk and assuring quality of delivery and performance .

Leads the category alongside a small central team with market contributors.

Category leadership & sourcing strategy

Lead sourcing strategies that improve value and return on investment; ensure thoughtful, outcomes-based implementation of commercial elements of spend with suppliers and agencies while promoting the highest standards of ethics and compliance consistently. Deliver and harness benefits through excellent demand, relationship, and contract management .

Transformation partner

Play a key role in developing and driving Diageo’s digital, data and eCommerce transformation , articulating the journey and vision to align collaborators, connecting across the business through the unique external and cross-business view procurement brings, and using data to unlock new verticals of value.

Business partnering

Partner with global marketing and digital teams driving transformation of Diageo digital practices. Bring understanding of marketing science, analytics, eCommerce, and ad-tech systems to provide vital expertise.

Ecosystem & market intelligence

Lead and enhance Diageo’s understanding of the agency / partner landscape, supply chain, innovations, and technologies; provide external benchmarks to drive value.

Value delivery & Stakeholder Management :

Create programmes that deliver productivity targets; run joint objectives and KPI-based reviews with suppliers / agencies; agree development plans to lift performance.

Extensive experience in procurement / marketing procurement OR digital / e-commerce with understanding of how commercials can be constructed to enable growth and drive value.

Proven procurement rigor in digital / marketing services (strategy, sourcing, contracting, supplier performance).

Strong digital & eCommerce fluency (B2C, D2C, social commerce) with a value / return on investment lens.

Commercial + tech acumen across CRM / CDP, Mar Tech, and commerce platforms; can translate capability into clear commercial terms.

Fluency in marketing science, analytics, eCommerce, and ad-tech systems and the contracting levers to inform commercial choices.

Proven ability to partner cross-functionally , align collaborators, and operate in transformation contexts. Comfort and ability to drive progress in ambiguity / new spaces.

Stakeholder influence at senior / C-suite level; clear writing and decision framing.

A chance to shape the company’s future and create a legacy.

Portfolio scale : Manages a…