Trust Communications Manager

Aberdeen Group plc is one of Europe’s largest investment companies, and we are built on a long-standing culture of caring about the future and making a positive impact.

Together we invest for a better future.

We do it to make a difference to the lives of our clients and customers, our employees, society, and our shareholders.

Our business is structured around three distinct areas focused on our clients' changing needs:
Aberdeen Investments, Aberdeen Adviser, and interactive investor.

Through this role, you'll help bring the impact of the Trust Communications Manager to life, inspiring colleagues, partners and communities while investing in your tomorrow and supporting a better future for others.

The Aberdeen Group Charitable Trust supports initiatives that help people overcome barriers to employment, improve financial wellbeing and benefit from a thriving natural environment.

Through funding programmes, charity partnerships, research and colleague engagement, the Trust creates meaningful social impact across the communities we serve.

As a small, collaborative and ambitious team, we combine strategic thinking with practical action to deliver lasting outcomes and strengthen Aberdeen’s contribution to society.

Our work helps bring our purpose to life and supports our ambition to enable our clients to be better investors.

As Trust Communications Manager, you'll play a central role in shaping how the Aberdeen Group Charitable Trust communicates its purpose, impact and ambitions.

This is a varied communications role spanning internal communications, employee engagement, storytelling, partnership launches, digital content, campaigns and external communications.

Working closely with the Head of the Trust, charity partners and communications colleagues across Aberdeen, you'll develop communications strategies and bring impactful stories to life that build awareness, participation and pride in the Trust’s work.

This is an exciting opportunity for a communications professional with a strong corporate communications background who is passionate about social impact and wants to use their expertise to make a meaningful difference.

The role is based in Edinburgh with a blended working approach, with London also considered for exceptional candidates.

• Develop and deliver the Trust’s communications strategy, ensuring activity is measurable, impactful and aligned to organisational priorities.
• Lead integrated internal and external communications campaigns supporting funding programmes, research publications, charity partnerships and wider social impact initiatives.
• Create compelling content across a wide range of channels, including intranet articles, websites, newsletters, social media, case studies and campaign materials.
• Drive colleague engagement by developing campaigns that increase participation in volunteering, fundraising, skills-based support and other Trust initiatives.
• Partner with charities and internal stakeholders to bring impact stories to life, support partnership launches and amplify the Trust’s profile.
• Manage communications planning, performance reporting, budgets and governance activity, ensuring delivery of high-quality communications outcomes.

Demonstrated ownership of internal communications strategies and colleague engagement programmes within a complex corporate environment, translating organisational priorities into campaigns that drive participation, understanding and advocacy.

Proven delivery of integrated communications campaigns from planning through to execution and evaluation, using audience insight, channel strategy and performance metrics to achieve measurable outcomes.

Advanced content development capability,…