Senior Creative Strategist; direct response

Position: Senior Creative Strategist (direct response)

Dogbiotics () is a bootstrapped DTC pet supplement brand that scaled to mid-seven figures in its first year of operations. Our flagship product, the DE-01™ Dental Dogbiotic, is backed by published science and sold direct to consumers through performance-driven funnels. The pet supplement market is projected to exceed $3 billion by 2028, and we're building Dogbiotics to be a category-defining brand within it, with a clear line of sight to nine-figure revenue as we expand our product line and scale acquisition.

We are lean by design, with strong unit economics and a founder who does direct response at a craft level.

Who You'll Work With

You will work directly with the founder, a multiple-time founder and DR copywriter. Every ad that has scaled this brand, he wrote. You will not be reporting to someone who needs the creative explained to them. You will be working with someone who speaks in hooks, mechanisms and awareness levels, who will hand you everything that has worked here, and who will push you to write better than you have anywhere else.

The Role

We are hiring a writer first, and the best one we can find. You own everything a cold customer reads or hears on the way to buying: video scripts, static ads, advertorials and landing pages. Find the angle, write it, brief the editor or the designer, read the numbers, go again. Top of funnel, to dog owners who know the problem and have not fixed it.

You will grow into the creative strategist seat, owning the testing roadmap and the concept pipeline. No media buying. No brand decks. No team to manage yet.

What You're Walking Into

• A scaled VSL and a live advertorial funnel you can study on day one.
• 1,700 customer reviews, mined into the customer's own words, with five avatars built from them.
• Editors, a statics producer and an AI production pipeline that turn a brief into a finished ad.
• A product that fixes a problem you can smell from across the room, in a category that keeps growing.

Who You Are

• You come from direct-response copy: long-form, natives, VSLs, advertorials, statics, landing pages. Hooks are your native language.
• You have ads and pages you wrote that ran and worked, and you can say why, in terms of the person reading.
• You keep a swipe file nobody else has seen, and you read ads for the awareness level, not the format.
• You use AI to go faster and you can tell its good copy from its great copy.
• You take a note without flinching and come back sharper.
• Bonus: pet, health or supplement experience. Bonus: you have read Schwartz and Halbert more than once.

Compensation

$7,000 to $10,000 a month, split between a base and a performance share tied to new customers your concepts bring in at target CAC. Contract to start, full time.