Retail Area Manager

ABOUT THE ROLE

As the Retail Area Manager, you will lead between 10‑15 stores within a wide geographical area from Edinburgh to Bristol and as far south as Poole, driving a customer‑first focus, collaborating with cross‑functional teams, you’ll ensure seamless execution of plans. You will use insights from store performance to refine operations and guide improvements, ensuring every store delivers a top‑tier experience. Leading new store openings, you’ll ensure every detail is in place to create exceptional first impressions for customers.

Your role will also involve taking ownership of sales and cost forecasts, managing performance, and implementing strategies to meet operational standards.

Regular store visits will allow you to inspire and support your teams in delivering excellent service. You will lead community‑driven initiatives to strengthen relationships with customers, while prioritising talent development, health, safety, and inclusivity to ensure your stores remain welcoming, secure spaces for all.

Born two decades ago from the needs of hardy British surfers, Finisterre creates enduring outdoor wear for an inspired life in and around the ocean. Proudly B Corp certified, we have committed to a deep belief: to make truly exceptional products in a more responsible and transparent way. Whether based at our cliff‑top headquarters in St. Agnes, Cornwall, or in one of our retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Perched a few hundred metres from the crashing Atlantic, our HQ es’ Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people.

Our people are at the very heart of the Finisterre brand, wherever they may be in the world, sharing our values and vision to make the world a better place. Culture and team are everything here. We take care to create an environment where our people are valued and can thrive and grow with us. It’s a buzzing place to work, and we are privileged to enjoy the natural environment and the ocean, daily.

As we enter the next exciting stage of global growth, we are on the lookout to talented individuals to join our crew. If you are as passionate of the ocean as we e to be part, as proud of l authentic, you are persons that is part to part assemble and are advoc. ... (the text was truncated here).

• Drive continuous improvement initiatives in retail by creating, implementing and reviewing new ideas to support the head of retail's strategic direction.
• Set meaurable goals for your of area and the team for choose, s align to Finisterre’s remot retail and business strategy.
• Collaborate across functions (stock, marketing, operations, and visual merchandising) to sure you area plans are seamlessly executed.
• Provide valuable insights on store, customer, and local high street performance to inform improvements and actions.
• Lead the charge for new store openings, ensuring every detail from recruitment to training and community engagemnt to is ready for launching.

• Take ownership of building and managing area sales and cost forecats as part of the budgeting process.
• Deliver insightful analysis on area performance combining data‑driven decisions with your intuition to drive results.
• Provide commercial reporting for the area representing retail and your region in trade furoms.
• Ensure store teams align with operational guidelines and implement action plans where stores are underperformance.

• Be present visiting stores weekly to support, inspire, and manage performance.
• Lead community driven b development initiatives through local events, marketing, and external collaboration.
• Implement new initiatives, securing buy‑in with your teams, and ensure successful integration into daily operations.
• Develop talent in area creating succession plans, identifying key skills, and fostering growth through targeted develop plans.
• Maintain focus on health, safety, and inclusivity across stores ensuring that they…