Website Upgrade Content Creator

Mandatory Skill-Optimizely upgrade their platform from v11 to v13

Overview of the Role

• As a Website Upgrade Content Creator, you will play a pivotal role in enhancing digital presence by creating, curating, and optimizing high-quality content for website upgrades.
• Your work will directly contribute to delivering an engaging, informative, and seamless user experience, supporting the company's strategic objectives of driving innovation and strengthening its market position.

Detailed Responsibilities

• Develop, edit, and publish compelling website content aligned with branding and messaging standards.
• Collaborate with cross-functional teams, including marketing, design, IT, and product managers, to gather requirements and ensure content accuracy for website upgrade projects.
• Conduct content audits and gap analyses to identify opportunities for improvement and optimization.
• Ensure all web content adheres to SEO best practices, accessibility guidelines, and digital marketing strategies.
• Maintain editorial calendars, manage content workflows, and ensure timely delivery of website upgrade milestones.
• Analyse web performance metrics and user feedback to refine and enhance content effectiveness.
• Coordinate with designers and developers to seamlessly integrate content into upgraded website layouts.
• Stay updated with the latest trends in web content management, digital marketing, and industry best practices.

Skill Requirements

• Bachelor's degree in communications, Marketing, Journalism, English, Information Technology, or a related field.
• Proven experience (8+ years) in web content creation, website upgrades, or digital content management within a technology or consulting environment.
• Excellent written and verbal communication skills with a keen eye for detail and consistency.
• Proficiency with content management systems (CMS) such as Word Press, Drupal, or similar platforms.
• Strong understanding of SEO principles, web analytics tools (e.g., Google Analytics), and digital marketing fundamentals.
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Collaborative team player with a proactive approach to problem-solving.

Other Requirements (Optional)

• Experience with HTML, CSS, or basic web development.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva).
• Knowledge of UX/UI principles and best practices.
• Certification in digital marketing, content strategy, or related disciplines is a plus.
• Multilingual capabilities or experience creating content for global audiences.