UX Content Lead

Team: Product & Development (working cross functionally with Coaching, Marketing and Customer Support)

Reports to: Head of Product

Location: Remote (with occasional travel required)

Salary: Circa £55k per annum d.o.e

Contract: Permanent

Hours: Full time, 40 hours per week, Monday to Friday

Closing Date: 15th January 2026

Brain in Hand blends practical tools with real human guidance so autistic and ADHD people get support in the moments that matter at work, in education, and in life. Our app takes coaching beyond scheduled sessions into everyday moments, delivering personalised support and real human guidance on-demand, exactly when its needed most.

For organisations, this means scalable, actionable support for neurodivergent people. For individuals, it builds confidence and independence through practical tools. With over half our team being neurodivergent and over 25,000 users supported, we build with lived experience and are grounded in research.

Recently recognised as a Times Best Places to Work
, Brain in Hand is a fast-moving, supportive place to grow. We work with clear goals and flexible ways of working so you can thrive. Join our mission-led team and help turn purpose into outcomes that genuinely improve our users lives.

An experienced UX Content Lead who combines strong strategic thinking with a genuinely hands-on approach. You are comfortable owning content end-to-end, from shaping direction and priorities through to writing, editing and maintaining content yourself. You bring depth of experience and are motivated by ownership, taking responsibility for shaping, creating and improving content with a strong focus on craft, quality and user impact.

You enjoy working closely with product, coaching and support colleagues, translating insight into clear, inclusive, person-centred content that helps users take meaningful action.

Reporting directly to the Head of Product youll lead on Brain in Hands UX and coaching-related digital content strategy and its day-to-day delivery. This is a senior individual contributor role: you will think strategically about how content supports user outcomes and the product roadmap, while remaining closely involved in the hands-on creation, maintenance and improvement of content.

Youll work with a high degree of autonomy, taking responsibility for prioritising, delivering and improving content with minimal day-to-day direction, while staying closely aligned with product, coaching and support colleagues.

Youll play a key role in ensuring our in-app content, solution guidance and help centre materials are clear, consistent, evidence-based and genuinely useful for users, enabling greater independence and engagement outside of coaching sessions.

• Develop a strong understanding of our users, clients, coaches and business priorities.
• Own and evolve a content strategy that supports user experience goals and measurable user outcomes.
• Align content with the product vision and roadmap, ensuring it evolves alongside new features and directions.
• Embed content thinking into product planning and cross-functional work through active collaboration, not delegation.
• Explore and contribute to external partnerships that support the creation of high-quality content, while retaining personal ownership of core content.

• Design and maintain fit-for-purpose content creation and management processes.
• Establish review and release workflows that balance speed with accuracy, consistency and quality.
• Work to existing tone of voice, editorial guidelines and content governance, and co-develop future iterations with the wider content team.
• Collaborate closely with Product, Marketing, Coaching and Customer Support to prioritise and deliver content efficiently.
• Use analytics and qualitative insight to evaluate content effectiveness and guide continuous improvement.

• Build and maintain a high-quality library of solution content that helps users get started quickly, understand their situation and make progress towards their goals.
• Create and maintain concise, in-the-moment, person-centred text-based solution content.
• Develop and trial rich media content (video, audio and imagery) to better engage and support users, coordinating production where needed.
• Own and manage the Help Centre, ensuring tutorials, FAQs and guidance materials are accurate, up to date and easy to navigate.

• Develop content that supports coaches to deliver consistently high-quality support.
• Create content that helps users prepare for coaching sessions and sustain meaningful change after them.

• Proven experience in UX writing, content design, content strategy or digital content management.
• A strong track record of being hands-on with content creation, not just setting direction.
• Comfort working autonomously, using judgement to prioritise work and move from insight to delivery independently.
• Exceptional…