Senior Marketing Manager

Senior Marketing Manager About the role

Role: We are seeking a strategic and results-oriented Senior Marketing Manager to lead the planning and execution of integrated marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. This role will oversee multi-channel marketing efforts, lead a marketing team, and collaborate closely with other departments to ensure alignment with business objectives.

Salary: £40,000 per annum

Hours: 8am – 4:30pm with half hour lunch

Location: Carparison Leasing, Marsh Barton, Exeter

• 5+ years in marketing management roles
• Email marketing experience strongly advantageous
• Strong knowledge of integrated marketing communications and digital marketing channels
• Experience managing marketing teams and budgets
• Excellent analytical, communication, and project management skills
• Understanding of UK marketing regulations and GDPR compliance
• Strategic thinking and leadership
• Creative problem-solving
• Excellent communication and stakeholder management
• Ability to manage multiple priorities and projects efficiently

• Develop and implement comprehensive marketing strategies aligned with company goals and audience needs
• Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends
• Drive brand positioning and messaging to enhance visibility and reputation
• Lead pilot projects and testing of new channels, technologies, and creative approaches
• Ensure brand consistency across all marketing materials and communications
• Analyse customer behaviour and segmentation to enhance targeting and campaign effectiveness
• Forecast marketing budgets and resources to ensure efficient use of funds
• Act as a key point of contact for senior leadership, reporting on performance and strategic alignment
• Track and report on key metrics including lead generation volume/quality, cost per acquisition, ROI/ROAS, website traffic, conversion rates, customer retention, and brand awareness uplift
• Support marketing mix modelling and sales attribution analysis to optimise channel investment and improve campaign effectiveness
• Ensure responsible AI practices aligned with business strategy, including transparency, fairness, security, and compliance with relevant regulations
• Plan and manage multi-channel campaigns across digital, social, email, content, and offline channels
• Oversee delivery and optimisation of email/SMS, direct mail, organic and paid social campaigns, PR, paid media, events, and creator/influencer partnerships
• Lead hands‑on management of select channels while working closely with the broader marketing team to support and optimise additional marketing initiatives
• Lead forum strategy, overseeing community management and engagement initiatives
• Ensure channel activity works cohesively to support acquisition, engagement, and brand visibility
• Monitor, analyse, and report on campaign performance using data‑driven insights to optimise results
• Oversee budget allocation and spend efficiency across all channels
• Support development of content and creative assets aligned with campaign goals
• Plan and oversee marketing events, webinars, or trade shows to strengthen brand presence
• Leverage customer data and testing to ensure effective segmentation, personalisation, automation, and customer journey optimisation
• Maximise the value and performance of marketing assets to ensure strong return on investment
• Lead and motivate the marketing team, fostering a collaborative, innovative, and performance‑driven environment
• Provide support across operational marketing initiatives to ensure alignment and consistency across all activity
• Set and track team and individual goals, supporting development and improvement plans
• Support career progression for team members through coaching, training, and structured development
• Oversee task, project, and campaign management when briefed, maintaining clear communication and effective execution
• Facilitate cross‑departmental alignment through regular updates and integrated plans that support business objectives
• Negotiate contracts with external agencies, suppliers, and platforms as required, although all core marketing activities are…