Social Media Manager

Position: Social Media Manager, Immediate Start
About Master Class

Master Class is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron.

Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

Remote First Workforce

We’re a remote‑first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U.

Role Summary

As Senior Social Media Manager, you’ll help shape how Master Class shows up across social, with a particular focus on bringing Master Class Certificates to life for professional audiences. You’ll own the end-to-end organic social strategy and execution for Master Class Certificates—from campaign kickoff and creative development through launch, optimization, and ongoing storytelling—while also contributing to evergreen and broader brand social initiatives.

Key Responsibilities

• Own the end-to-end organic social strategy and execution for Master Class, from campaign kickoff and content development through launch, publishing, and optimization.
• Develop and manage social content primarily across Linked In, Instagram, and You Tube, tailoring creative and storytelling to each platform and audience.
• Partner closely with Creative, Marketing, GTM, and other cross‑functional teams to develop compelling social concepts and ensure social is integrated throughout campaign planning and execution.
• Use social performance data and audience insights to continuously refine content, formats, and channel strategy, clearly communicating learnings and recommendations to stakeholders.
• Contribute to evergreen and ad‑hoc Master Class social initiatives while helping develop AI‑enabled frameworks and workflows that make our social organization more creative, effective, and efficient.
• Own the end-to-end organic social strategy and execution for Master Class Certificates—from campaign kickoff and creative development through launch, optimization, and ongoing storytelling—while also contributing to evergreen and broader brand social initiatives.
• Partner closely with Creative, Marketing, GTM, and cross‑functional teams to build social programs that grow engaged audiences, strengthen the Master Class brand, and turn performance insights into smarter content.
• Have the opportunity to help define how we use AI to evolve our social workflows and creative process as the business grows.

Required Experience

• Proven track record of 7+ years owning organic social for a recognized brand, with experience building and growing engaged audiences.
• Deep expertise across Linked In, Instagram, and You Tube, particularly Linked In and content for professional audiences.
• Data‑driven, using social performance and audience insights to inform content, formats, and strategy.
• Strong cross‑functional collaborator who thrives in fast‑paced environments, stays close to internet culture and trends, and can translate them into relevant, brand‑appropriate content.

Equal Opportunity Statement

We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, Master Class will provide reasonable accommodations for qualified individuals with disabilities.

If you have a disability or special need, we would like to know how we can better accommodate you.

Benefits

In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more).