Customer Marketing Manager

Customer Marketing Manager EMEA

Cooper Vision, a subsidiary of Cooper Companies, a Nasdaq‑listed company, is one of the world’s leading manufacturers of soft contact lenses with a presence in over 100 countries. We are committed to improving the way people see each day and giving lens wearers freedom and confidence.

As a Customer Marketing Manager in our EMEA Marketing team, you will be responsible for creating and embedding contact lens category awareness, consideration and retention activation campaigns and add‑value product toolkits to improve our Customer Value Proposition and Market Share. Your responsibilities will include:

• Partnering cross‑functionally within the EMEA region and market partners (primarily Customer Marketing and Category Insights) to deliver insight‑led category campaigns that talk to our strategic category vision activation platforms.
• Working with external agencies to design and build creative platforms for category campaigns (brand agnostic), building off the available regional platforms.
• Creating innovative approaches to reach the target audience, with limited budget, to bring activation ideas to support market partner uptake and the embedding of the category campaigns across the region.
• Evolving the platform, leading the added‑value solutions framework messaging architecture and mapping out the long‑term vision of the role of added‑value services within the EMEA commercial organization.
• Working closely with the EMEA Director of Professional Affairs and the EMEA Commercial Operations Director to feed in initiatives to the added‑value services framework.
• Partnering with the Head of Sales Effectiveness Myopia to develop Myopia‑focused KAM/Field Sales toolkits that support the regional Customer Marketeers and their partners from Sales and Professional Affairs (CBT teams) to improve their specific Myopia customer‑facing skills.
• Ensuring that training material / framework working JBP guides and templates are developed and easy to access.
• Understanding and embedding the best and most efficient way to drive cross regional/global collaboration on myopia topics with Customer Marketeers/Insight managers across the EMEA region.
• Creating a strategic mapping of the action plan by country to highlight the ‘customer/category job to be done for Myopia’ in each country and how EMEA Customer Marketing can support our customer teams to get there.

• Proven experience in marketing and/or customer marketing. Sales experience would also be beneficial and e‑commerce experience would be specifically beneficial.
• The ability to analyze data, turn them into insights/implications and make strategic recommendations to senior leadership team with a vision, clear rationale and resulting road maps.
• Evidence of working with external retailers at a global and retail level, specifically e‑commerce in nature.
• Strong analytical and financial projection skills.
• Demonstrated core leadership skills, including the ability to listen, manage, influence, motivate, and lead diverse, remote, and cross‑functional teams internally and possibly including external participants.
• External agency management and budget responsibility.
• Excellent presentation skills, including excellent writing/editing skills.
• Excellent marketing skills, including strategy, planning, analysis, marketing, program management, promotion, development, market research, product life cycle management etc.
• Excellent interpersonal and communication skills – written and verbal, in English.
• Strong computer skills – Office suite.
• Strong problem solving and analytical skills.
• Aspirations for additional responsibility within organization.

Required

• Minimum of 10 (preferred 10–15 years’ commercial experience) to include a mix of Key Account Management, Customer/Shopper Marketing, and/or Category Management.
• Experience in leading projects and delivering results / specific actions.
• Experience working with multinational accounts/chains in a B2B or B2B2C scenario.
• Experience in developing joint business plans with customers that drove business results.
• Experience in interpreting data to create commercial insights and using them to build…