Junior Marketing Manager - College

JOB TITLE:

Junior Marketing Manager - College

REPORTING TO:
Senior Marketing Manager

HOURS:

36.25 / Full time

LOCATION:

Onsite, with the option of hybrid working

Job Purpose At Waverley Abbey, we seek to extend and build the Kingdom of God through encounter with Him — through practical education, expectational hospitality and innovative enterprise — for the spiritual and cultural renewal of this generation and generations to come. As Junior Marketing Manager - College, your primary purpose is to drive student recruitment and increase brand awareness of the Waverley Abbey College courses and products, ensuring that prospective students and customers engage deeply with our courses, understand their value, and convert successfully into applicants and enrolled students.

You will lead the planning and delivery of all College-related marketing activity, from campaign coordination to content creation and digital optimisation. You will work collaboratively with the Senior Marketing Manager to execute strategic priorities and deliver high-performing recruitment campaigns that delivers exponential growth for Waverley Abbey College. Key

Responsibilities
1. Student Recruitment & Conversion

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Deliver day-to-day recruitment activity across all College courses and products - undergraduate, postgraduate, online, counselling, chaplaincy, professional development, alumni network, and short courses.

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Create and manage student recruitment journeys across email, website, events and digital channels.

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Respond to trends in enquiries and applications, adjusting messaging in collaboration with the Senior Marketing Manager and Head of Marketing.

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Track key metrics, optimise activity and provide insights to support decision-making. >
Ensure applicants receive timely, engaging and supportive communications throughout their decision-making process.

2. Campaign Planning & Delivery

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Support Marketing colleagues in developing College-specific campaign plans and applying strategic direction.

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Own the coordination and delivery of College-related activity and campaigns across digital, email, social, paid channels and print.

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Translate campaign objectives into clear briefs for digital, creative and CRM support roles. >
Manage campaign timelines, ensuring activity is delivered on schedule and to a consistent standard.

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Assist in the creation of campaign reports and use insights to help optimise future activity and campaigns.

3. Digital Marketing & Content Creation

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Work with the Digital Marketing Assistant to deliver College related digital activity, including but not limited to:
Social media posts, email campaigns, paid digital advertising, website content updates, SEO enhancements.

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Produce high-quality student-facing content, including but not limited to:
Course descriptions, landing page copy, prospect emails, social media messaging and student stories and testimonials

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Keep the College website updated, accurate, and optimised for student conversion.

4. CRM, Data & Audience Segmentation

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Work with the CRM & Data Assistant to maintain accurate records of student leads and enquiries.

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Help segment prospective student audiences and tailor messaging accordingly.

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Support the building and optimisation of automated email journeys for students at various stages.

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Use CRM insights to support activity and campaign planning, targeting and retention.

5. Events & Lead/Enquiry Engagement

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Help to coordinate and promote College events including Open Days, online webinars, taster sessions and recruitment fairs.

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Develop pre and post-event communication journeys to maximise attendance and next steps engagement.

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Ensure that event content, presentations and follow-up materials are on brand and aligned with College messaging.

6. Collaboration Across Teams

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Work closely with the College leadership and operation teams to gather:
Course updates, academic insights, student success stories and changes to entry requirements or pathways >
Liaise with tutors and student services to ensure communications reflect real student experience.

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Provide regular updates on recruitment activity, campaign performance and applicant pipelines.

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Escalate strategic messaging,…