Head of Retail

Sweet Bee Organics is a fast growing organic wellness and skincare brand with a strong DTC foundation and an expanding retail presence. As we enter the next phase of growth, we are appointing a Head of Retail to build, lead, and scale our retail strategy across wholesale partners, key accounts, and future owned retail concepts.

The Head of Retail will define and execute the end‑to‑end retail strategy. You will be responsible for where and how Sweet Bee Organics shows up in the physical world, ensuring retail becomes a high performing, profitable, and brand enhancing channel alongside DTC.

You will lead key retail relationships, manage and grow a high performing retail team, and work cross‑functionally to ensure flawless execution from pitch to shelf.

• Own and deliver the global retail strategy across the UK
• Lead all retail revenue across wholesale, key accounts, and strategic retail partnerships
• Secure and manage relationships with premium national and international retailers, clinics, spas, and wellness destinations
• Develop and execute retail launch plans, ranging, pricing, and promotional strategies
• Ensure strong sell‑through via education, staff training, retail marketing, and merchandising standards
• Own retail forecasting, targets, and performance reporting
• Work closely with Operations and Supply Chain to ensure retail demand is accurately forecast and fulfilled
• Partner with Marketing and Brand teams to ensure consistent in‑store storytelling and customer experience
• Liaise with US counterpart to ensure retail consistency
• Build and lead the retail and field team as the channel scales
• Represent Sweet Bee Organics at trade shows, buyer meetings, and industry events

• 10+ years experience leading retail or wholesale for a premium beauty, wellness, or lifestyle brand
• Proven track record of scaling retail revenue while protecting brand integrity
• Strong commercial and strategic capability, with a clear understanding of margins, pricing, and channel mix
• Confident leader with experience building and managing high performing teams
• Experienced in negotiating with major retailers and managing complex key accounts
• Operationally sharp, comfortable with forecasting, planning, and performance management
• Entrepreneurial mindset. You thrive in founder‑led, high‑growth environments

• Senior leadership role with real influence on the company’s growth trajectory
• Opportunity to shape how a modern organic wellness brand shows up in retail globally
• Direct exposure to the Founder and leadership team
• Competitive executive level salary plus performance‑related incentives

Please send CV to  and

• Director

• Full‑time

• Sales and Business Development

• Wellness and Fitness Services