Web Marketing Analyst

Web Marketing Analyst

Location: Gateshead
Salary:Up to £35,000 (dependent on experience)
Working Pattern: Hybrid

We have an exciting opportunity for a Web Marketing Analyst to join our central marketing team in Gateshead. This role is ideal for someone with experience in Google Analytics
, tag management
, and a passion for turning data into actionable insights to optimise online performance in a fast-paced retail environment.

Key Responsibilities

• Lead on Google Analytics reporting, insight development, governance, and self-serve training.
• Manage Google Tag Manager and web call tracking across all group websites.
• Develop and maintain website, CTA, and web channel dashboards for the Digital Marketing team, ensuring alignment with business objectives and KPIs.
• Build attribution models and develop KPI targets to support marketing lead and sales plans.
• Provide analytics support for A/B testing
  , delivering insights for optimisation.
• Create actionable web analytics dashboards for the Marketing leadership team.
• Oversee digital marketing briefs into the Insight & Analytics team, prioritising and reviewing outputs.
• Act as marketing lead on web data governance
  , documentation, and definition.
• Recommend website performance improvements and support testing initiatives.
• Deliver insight and dashboards for third‑party lead generation
  , working closely with the Head of Marketplace Performance.

Skills & Experience

• Proven experience developing analytical insight using GA4
  .
• Strong knowledge of Google Tag Manager
  .
• Skilled in creating reports and dashboards in BI platforms (e.g., Power BI, Looker Studio).
• Strong analytical and problem‑solving skills with the ability to interpret complex datasets.
• Experience working with Google Big Query
  .
• Ability to summarise and present complex marketing data into clear, actionable insights.
• Excellent communication skills to build trust and manage stakeholder expectations.
• High level of digital marketing acumen and a customer‑focused approach.

What We Offer

We invest more in our colleagues’ personal development than any other motor retailer. If successful, you’ll benefit from ongoing training, career progression, and a comprehensive benefits package, including:

• 25 days holiday (plus bank holidays), increasing with service
• Access to our online rewards platform for cashback and discounts
• Preferential service rates
• Colleague purchase scheme
• Share incentive scheme
• Pension plan
• Enhanced maternity & paternity benefits

Apply today to be considered for this role!

Please note:

Successful applicants will be required to complete employment checks, including verification of recent employment, address, credit history, and criminal record.