CRM​/Commerce Technical Lead

Job Description

We Dream. We Do. We Deliver. At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world‑class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition.

Backed by dentsu’s legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences. We’ve been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

We are looking for a talented Technical Lead/Solution Architect to join our client’s technical team onsite in Geneva, focusing on the B2B landscape in Salesforce (specifically B2B Commerce and Experience Cloud) and Microsoft.

• Fluency in English mandatory, French is a plus
• Work location in Geneva (Switzerland), onsite at least 3 days per week

• Extensive Salesforce expertise, with a deep understanding of Salesforce B2B Commerce and Experience Cloud
• Experience with Microsoft Dynamics 365
• Experience with other platforms is a plus
• Hands‑on capability, able to design and deliver solutions end to end
• Strong understanding of system integration using APIs and middleware
• Proficiency in Salesforce’s platform data modelling, security and sharing models
• Ability to oversee overall architecture, development and integration activities within the CRM and Loyalty domain, ensuring scalable and robust delivery
• Ability to ensure adherence to coding standards, security guidelines, performance benchmarks and platform best practices
• Experience managing environments, deployments and release processes across the full development lifecycle
• Ability to contribute to technology evaluations and design governance, ensuring consistency with domain standards and group‑wide architectural directions

• Proven track record of launching cloud CRM integrated solutions across multiple countries and regions
• Ability to independently understand, collect and document business needs at global and local levels, including market and regional variations
• Ability to drive and complement fit‑gap analyses for CRM global rollouts
• Ability to translate technical concepts into clear business language
• Capacity to interpret business contexts and refine them into solution designs, to be validated with architects when applicable
• Understanding of high‑end luxury business markets is an advantage
• Strong diagramming and documentation skills using UML or similar visual languages, for technical and business processes
• Ability to act as a subject‑matter expert for pitches and client engagements, contributing to domain content and value propositions
• Understanding of data and analytics needs related to CRM and Loyalty platforms, including segmentation, identity and reporting requirements
• Awareness of data privacy, regulatory constraints and compliance requirements relevant to CRM and customer data management

• Proven ability to lead and guide engineering teams from junior to senior levels, coordinate development work, review technical execution and act as sole owner of a delivery when required
• Experience working in Agile environments
• Ability to shape and scale engineering teams, influencing delivery practices and supporting continuous improvement of ways of working
• Capacity to independently manage and drive work with clients, developing and maintaining strong relationships with diverse business and technical stakeholders
• Able to work and adapt to pre‑defined technology constraints, group‑wide decisions and evolving business requirements
• Excellent communication skills for interactions with technical teams and business stakeholders
• Customer‑centric approach oriented towards business value, client satisfaction and…