Senior Digital Content Producer

Senior Digital Content Producer - Full time - Glasgow HQ

itisonis one of Scotland’s most influential consumer brands, uniting a market leading online platform, a portfolio ofhigh profilevenues and some of the country’s largest and most creative live events including GlasGLOW and Elfingrove.

Our mission is simple. Life is about theexperienceand we are here to help people live it better by connecting them to brilliant local businesses and unforgettable moments. We are committed to being unique,boldand the best at what we do, while creating a positive impact in our local communities.

We are looking for aSenior Digital Creativeto drive herocreativethat shapes our brand and inspires people totake action. This is a hands-on creative leadership role where you will lead a small teamof creators, work across all channels and develop big, bold ideas for our events,venuesand coredealsplatform.

You will work alongside the CEO in his capacity as creative directorand reportintothe Head of Marketing, helping to bring high-level concepts to life and develop the storytelling and creative directionthat influences millions of consumers and thousands of businesses.

This is an exciting roleto think big and make it happen.

What You’llDo Creative Leadership and Team Management

• Lead and mentor a small team offellow creators and designers.

• Create apeoplefirstcollaborativeenvironmentwhere strong ideasare allowed to flourish.

• Work closely with the Marketing Operations Manager& Social Media Managerto ensure ideas are translated into well-planned, well-executed campaigns.

Hero Creative Development& Research

• Develop the hero ideas that drive our biggest campaigns across events,venuesand the coredealsbusiness.

• Build worlds,research concepts andeventsandshape narrativesthatelevate our brand.

• Work alongside the creative director and team to launchcreativethatdrivesresults from major event sales to launching new cities.

Hands-On Creative Craft

• Be actively involved in shooting, editing,storyboardingand shaping contentalongside our senior videographer and content team.

• Guide creative specialists with clear direction while contributingworkyourself.

• Maintain high creative standards while delivering at pace both in headoffice and on site at our major events and venues.

Social First Creative

• Generate social-first ideas that connect quickly and resonate with a broad audience.

• Develop scripts,format sand short-form concepts that work across multiple social platforms.

• Understand cultural shifts and trends while bringing originality that goes beyond them.

• Work alongside our Social Media Manager to schedule campaigns and hero creative.

Direct the vision& storytelling

• Confidently direct and collaborate with designers acrossweb, video and print to ensure the creative vision is brought to lifeforeach campaign.

Events, Venues and Experiences

• Develop compelling creative for GlasGLOW,Elfingrove, Drive-In Movies and future major event launches.

• Shape venue storytelling and campaigns that build excitement connection.

Planning, Delivery and Quality

• Turn ideas into clear briefs,timelines and actionableplansfor the team.

• Manage multiple creative streams with focus,calmand structure.

• Deliver at pace without compromising on creativity or quality.

AI and Creative Innovationguidance

• Use AI tools to support ideation, exploration,storyboardingand content development.

• Embrace tools that increase speed and reduce friction in the creative process.

• Apply AI in ways that enhance originality rather than replace craft.

About You

You are apassionatecreative leader who can originate ideas,bring them tolifeand confidently directthe vision.

• Experience leading creative individuals or small creative teams.

• A strong portfolio with hero ideas,campaigns and social-first work.

• Hands-on skills in content creation including shooting and editing.

• Strong storytelling instincts and cultural awareness.

• Ability to work collaboratively and shape ideas with senior stakeholders.

• A passion for experiences and storytelling.

We’relooking for ahands oncreative leader who has originated and delivered hero ideas across digital, social and campaign environments, ideallwithin a fast pacedconsumer brand, creative studio or content…